- Ford has launched a dedicated website for its upcoming 2027 EV pickup.
- Camouflaged prototypes are already undergoing public road testing in the U.S.
Ford has taken another step toward expanding its electric vehicle portfolio by introducing a dedicated website for its upcoming Ford EV pickup, which is expected to launch in 2027. The newly created platform provides an early look at the vehicle through images, videos, and production-related information. The pickup is being developed using the Universal EV Platform and is scheduled to be manufactured at the Louisville Assembly Plant in Kentucky, offering consumers and industry observers a preview of the company's future electric truck strategy in the United States.
During the UBS Auto and Auto Tech Conference on June 3, Ford Chief Financial Officer Sherry House shared updates regarding the program and confirmed that camouflaged prototypes had already entered public road testing across the U.S. The announcement marked an important milestone in the development process, indicating that the vehicle is progressing toward production readiness ahead of its planned market debut in 2027.
The test vehicles feature distinctive black-and-white camouflage patterns designed not only to conceal styling details but also to engage potential customers. Integrated into the camouflage is a QR code that directs users to the newly launched website dedicated to the electric pickup. According to the company, the platform will continue to receive additional videos, images, and project updates as development advances toward launch.
Frequently Asked Questions
What information is available on Ford's new EV pickup website?
The dedicated website provides an early preview of Ford's upcoming electric pickup expected in 2027. It currently includes images, videos, and production-related information about the vehicle and its manufacturing plans. Visitors can learn about the pickup's use of the Universal EV Platform and its planned production at the Louisville Assembly Plant in Kentucky. Ford has also indicated that the website will be updated regularly with additional content, giving customers and industry followers an evolving look at the vehicle's development progress.
When will Ford launch its new electric pickup truck?
Ford plans to launch its new electric pickup in 2027, although specific launch dates have not yet been announced. The company has already begun testing camouflaged prototypes on public roads in the United States, signaling active development. The prototypes feature QR codes linking directly to the project website, helping generate public interest. Continued testing and future updates shared through the dedicated website are expected to reveal more technical details and milestones before the official market introduction.
Click above to visit the official source.