- DSM will start mass production of electric rotating seat mechanisms in November 2026.
- The new swivel seat system enables first-row seats to rotate up to 180 degrees.
South Korea-based DSM announced plans to begin mass production and supply of a next-generation electric rotating seat mechanism jointly developed with Hyundai Transys Ltd.. The companies have collaborated on the technology since 2022, targeting premium electric vehicles produced by Hyundai Motor Company. DSM has invested KRW 5 billion, equivalent to approximately JPY 550 million, in product development and manufacturing infrastructure. Full-scale mass production of the system is scheduled to commence in November 2026, marking a significant milestone in advanced automotive interior technologies.
The newly developed mechanism is a core component of the Swivel Seat system, enabling first-row seats to rotate electrically by up to 180 degrees to face second-row passengers. This configuration enhances cabin flexibility and supports evolving mobility experiences in premium electric vehicles. By integrating electric motors and advanced control mechanisms, the system offers improved passenger interaction and interior versatility. The development reflects growing industry efforts to redefine in-cabin experiences as vehicle electrification and autonomous mobility concepts continue to influence future vehicle design strategies.
DSM aims to expand its business portfolio through electrified premium products by leveraging the commercialization of this new technology. The company expects the mass production program to strengthen its position within the evolving automotive supply chain while creating opportunities in next-generation mobility solutions. As automakers increasingly focus on differentiated user experiences inside vehicles, innovative seating technologies are becoming a key area of product development. The launch of this electric rotating seat mechanism demonstrates how suppliers are responding to changing consumer expectations and emerging trends in premium electric mobility.
Frequently Asked Questions
What is the electric rotating seat mechanism developed by DSM and Hyundai Transys?
The electric rotating seat mechanism is an advanced seating system designed for premium electric vehicles that allows front seats to rotate electrically by up to 180 degrees. This technology is used in Swivel Seat configurations, enabling first-row occupants to face rear passengers for improved interaction and cabin flexibility. Developed jointly by DSM and Hyundai Transys since 2022, the system is intended for Hyundai Motor Company's premium EVs and represents a growing trend toward more versatile and user-focused vehicle interiors.
When will mass production of the new seat mechanism begin?
DSM plans to begin full-scale mass production of the electric rotating seat mechanism in November 2026. The company has invested KRW 5 billion in product development and manufacturing facilities to support commercialization. The production launch is expected to strengthen DSM's presence in the automotive components sector while supporting increasing demand for premium electrified vehicle technologies. The initiative also aligns with broader industry trends emphasizing innovative cabin experiences and advanced mobility solutions.
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