Quick Takeaways
  • XPeng plans over 80 stations and 1,800 DC fast chargers nationwide by 2028.
  • Malaysia will play a larger role in EV R&D and semiconductor development.

The XPeng Malaysia 2028 Strategy outlines an ambitious roadmap aimed at strengthening electric vehicle adoption through retail growth, charging infrastructure, local manufacturing, and technology development. Announced during the launch of the facelifted X9 on June 10, 2026, the strategy reflects the company's long-term commitment to expanding its footprint in Malaysia's evolving EV market. By combining charging investments with research capabilities and strategic partnerships, the company aims to build an integrated ecosystem supporting future mobility while enhancing local industry participation in advanced automotive technologies.

Expansion Plans for Retail and EV Infrastructure

XPeng revealed plans to significantly expand its presence across Malaysia by 2028 through an extensive charging network and retail growth strategy. The company targets deployment of more than 80 XPeng stations nationwide alongside over 1,800 integrated DC fast-charging points developed in collaboration with ecosystem partners. These initiatives are designed to improve accessibility and convenience for EV users while supporting increasing demand for electric mobility solutions throughout the country.

Charging Ecosystem Targets Through 2028

Charging infrastructure remains a central pillar of the company's roadmap. In partnership with JomCharge, XPeng aims to deliver widespread fast-charging access and introduce megawatt hypercharging technology rated at 1,000 kW. The company also plans to integrate app-based payment capabilities into its charging ecosystem beginning in 2026, allowing users to manage charging sessions and transactions more efficiently. These developments are expected to enhance user experience while supporting broader EV adoption across the nation.

Key 2028 Strategy Targets

The roadmap combines infrastructure deployment, localization, and technological development to strengthen the country's EV ecosystem and long-term industrial capabilities.

XPeng Malaysia 2028 Targets and Initiatives

Initiative Target
XPeng Stations Over 80 by 2028
DC Fast-Charging Points More than 1,800
Hypercharging Capacity 1,000 kW
App-Based Payments Expected in 2026

Localization and CKD Manufacturing Progress

Localization remains a major focus of the company's long-term strategy. CKD operations are already underway with the G6 being assembled at the Melaka plant operated by EPMB. The X9 is expected to become the next locally assembled model in the future. Expanding local assembly capabilities may improve supply chain resilience, increase industrial participation, and support the growth of Malaysia's domestic EV manufacturing ecosystem.

R&D and Semiconductor Collaboration

Beyond manufacturing and charging infrastructure, XPeng plans to establish a dedicated R&D team in Malaysia to support advanced automotive innovation. The company is also collaborating with MIDA and ARM on an automotive semiconductor and chip center initiative. This effort aligns with broader localization goals and could strengthen capabilities in semiconductor technologies, an increasingly important area for next-generation connected and electrified vehicles.

Frequently Asked Questions

What are the major objectives of XPeng's 2028 strategy in Malaysia?
The XPeng strategy aims to build a stronger EV ecosystem in Malaysia through infrastructure, manufacturing, and technology investments. By 2028, the company plans to deploy over 80 stations and more than 1,800 DC fast chargers while advancing megawatt charging capabilities. The roadmap also includes local assembly expansion, dedicated R&D operations, and semiconductor collaborations with industry partners. These initiatives are intended to support EV adoption, strengthen local capabilities, and accelerate development of advanced automotive technologies within the country.

Official Disclosures, Public Data & GAI Analysis

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