- Mitsubishi Motors plans to add 30 new dealerships in Japan by fiscal 2030.
- The company targets annual domestic sales of 180,000 vehicles through network expansion.
Japan remains a strategic market for Mitsubishi Motors Corporation as the automaker intensifies efforts to strengthen its domestic footprint. The company announced plans to increase the number of new vehicle dealerships by 30 by fiscal 2030 as part of its broader growth strategy. This initiative is designed to support higher sales volumes while improving customer accessibility in key metropolitan regions. Alongside network expansion, the automaker is also focusing on strengthening its product lineup and enhancing sales capabilities to reinforce its market position over the coming years.
Mitsubishi Targets Higher Domestic Sales by Fiscal 2030
Under its medium-term management plan beginning in fiscal 2026, the company has identified Japan as a priority market for long-term growth. Mitsubishi Motors aims to achieve domestic sales of 180,000 vehicles annually by fiscal 2030, representing approximately 1.5 times its projected fiscal 2025 sales volume. The company believes that expanding its retail footprint, together with improved customer engagement and product offerings, will be essential to reaching this objective in an increasingly competitive automotive market.
Urban Expansion Strategy Focuses on Major Metropolitan Areas
New dealership openings will primarily target densely populated urban regions to maximize market reach and customer convenience. The expansion strategy includes the Tokyo metropolitan area, such as the 23 wards of Tokyo, Kanagawa Prefecture, and Chiba Prefecture, along with Aichi Prefecture and Osaka Prefecture. By increasing its presence in these high-demand locations, the company seeks to improve accessibility for prospective buyers and strengthen brand visibility across major automotive markets.
Flexible Store Formats to Support Growth
In addition to conventional dealerships equipped with standard service facilities, Mitsubishi Motors is introducing outlets dedicated exclusively to new vehicle sales. This diversified retail approach allows the company to optimize investment while tailoring store formats to local market requirements. The combination of full-service dealerships and sales-focused locations is expected to enhance operational efficiency and provide customers with more convenient purchasing experiences as the company works toward its fiscal 2030 growth ambitions.
Frequently Asked Questions
Why is Mitsubishi Motors expanding its dealership network in Japan?
Mitsubishi Motors is expanding its dealership network to strengthen domestic sales and improve customer accessibility in major urban markets. The company plans to add 30 new dealerships by fiscal 2030 as part of a broader strategy that includes product enhancement and improved sales capabilities. By increasing its retail presence in densely populated regions such as Tokyo, Nagoya, and Osaka, the automaker aims to attract more customers and support its long-term goal of achieving annual domestic sales of 180,000 vehicles.
Which regions in Japan will receive new Mitsubishi dealerships?
The planned expansion will focus on major metropolitan areas with strong automotive demand across Japan. Key regions include the Tokyo metropolitan area, covering Tokyo's 23 wards, Kanagawa Prefecture, and Chiba Prefecture, along with Aichi Prefecture and Osaka Prefecture. Mitsubishi Motors intends to deploy both full-service dealerships and dedicated new car sales outlets in these locations. This strategy is designed to improve market coverage, customer convenience, and overall sales performance by fiscal 2030.
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