- Audi introduces SQ8 in India with V8 performance and premium features
- Positioned between Q8 and RS Q8, targeting high-end performance SUV buyers
Audi India has introduced a new high-performance SUV to strengthen its premium portfolio with the launch of the Audi India SQ8 performance SUV. Positioned between the Q8 and the RS Q8 Performance, the model targets buyers seeking a balance between everyday usability and dynamic driving capability. Priced at ₹1,77,72,000 (ex-showroom), the vehicle enhances the brand’s footprint in India’s growing luxury performance SUV segment.
Powertrain and Performance Capabilities
The SUV is powered by a 4.0-litre V8 TFSI engine that produces 373 kW of power and 770 Nm of torque, enabling strong acceleration and high-speed stability. It can sprint from 0 to 100 km/h in 4.1 seconds, with an electronically limited top speed of 250 km/h. This setup ensures a combination of performance and refinement suited for both city and highway driving conditions.
The model features quattro permanent all-wheel drive paired with a self-locking centre differential for improved traction and stability. Performance enhancements include adaptive air suspension sport with continuous damping control, all-wheel steering, and an S-specific sport exhaust system. An optional advanced suspension package adds active roll stabilisation and a quattro sport differential for sharper handling dynamics.
Exterior Styling and Lighting Technologies
The exterior design reflects a sporty and premium aesthetic, highlighted by HD Matrix LED headlights integrated with Audi laser light technology. Multiple lighting signatures enhance visual appeal while improving road visibility. The front fascia features S-specific bumpers and a Singleframe grille with an aluminium-look finish, reinforcing the vehicle’s performance identity.
Additional exterior elements include frameless doors and a panoramic sunroof as standard. Buyers can opt for 22-inch alloy wheels in different designs, along with ceramic braking systems. Customisation options such as Carbon Style and Black Styling packages provide further personalization opportunities for customers seeking a distinctive appearance.
Interior Features and Cabin Experience
The cabin combines luxury materials with advanced technology to deliver a refined driving environment. Standard sport seats are finished in Dinamica microfiber and leather upholstery with S embossing. Optional upgrades include Valcona leather sport seats with heating, ventilation, and massage functions for front occupants, along with rear seat heating for enhanced comfort.
Infotainment and Connectivity
The SUV is equipped with Audi Virtual Cockpit Plus and MMI Navigation Plus featuring touch response functionality. A Bang & Olufsen 3D premium sound system with 17 speakers, 730-watt output, and a 16-channel amplifier delivers an immersive audio experience. Ambient lighting with 30 colour options and multiple inlay choices further enhances the cabin ambiance.
Comfort and Convenience Features
Comfort-focused features include four-zone automatic climate control with optional ioniser and fragrance system. Additional highlights include park assist with 360-degree cameras, power latching doors, an electrically operated luggage compartment lid, and a wireless charging-enabled Audi Phone Box. Optional adaptive windshield wipers with integrated washer jets add to overall convenience.
Safety and Driver Assistance Systems
The vehicle incorporates a comprehensive safety package featuring eight airbags, cruise control with speed limiter, and Audi Pre Sense Basic. Optional driver assistance systems include night vision assist, a head-up display, and lane departure warning, enhancing situational awareness and reducing driver fatigue during long journeys.
Variants, Customisation and Ownership Benefits
The SUV is offered in eight exterior colour options including Mythos Black, Daytona Grey, Glacier White, Ascari Blue, Chilli Red, Sakhir Gold, Satellite Silver, and Waitomo Blue. Customers can further personalise the vehicle through the Audi Exclusive programme, which offers tailored design elements and finishes.
Ownership benefits include a 10-year complimentary roadside assistance package along with service and maintenance plans, ensuring long-term reliability and customer support for buyers in the premium segment.
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