Ather Energy service network expansion India reaches 500 centres

Ather Energy has significantly scaled its after-sales infrastructure, reaching 500 authorised service centres across India as of March 17, 2026. This marks a sharp increase from 277 centres at the beginning of FY26, reflecting nearly 80% growth within a single financial year. The company has deliberately expanded its service network alongside retail operations, ensuring that customer support evolves in parallel with rising vehicle sales and market presence.

Strategic Expansion Aligned with Market Needs

The expansion comes at a critical time when India’s electric two-wheeler segment is becoming increasingly competitive and customer expectations around reliability are intensifying. Buyers transitioning from internal combustion vehicles often prioritize dependable service access, making after-sales infrastructure a decisive factor in purchase decisions. Ather Energy’s approach directly addresses this concern by ensuring that service availability keeps pace with product adoption across urban and emerging markets.

Geographic Coverage Across Urban and Emerging Markets

The service network now spans Tier-1, Tier-2, and smaller cities, ensuring that every market with retail presence also has dedicated service support. This wide geographic distribution reduces travel distance for maintenance and repairs, addressing one of the key limitations in the EV ecosystem. Compared to traditional petrol vehicle servicing networks, EV-specific infrastructure is still evolving, making such expansion essential for improving ownership convenience.

Introduction of Tiered Service Offerings

To enhance customer experience, Ather Energy has introduced differentiated service formats within its network. Selected locations operate as Gold Service Centres, equipped with advanced tools, improved customer waiting areas, and standardized processes. These centres aim to deliver higher consistency and transparency, particularly in high-demand markets where customer expectations are more stringent.

ExpressCare Programme for Faster Maintenance

The company has also implemented the ExpressCare programme across 82 service centres, offering periodic maintenance completed within 60 minutes. This quick-service model caters to customers seeking minimal downtime and reflects an industry-wide shift toward faster servicing formats. By adapting proven service concepts from conventional automotive sectors, Ather enhances efficiency while maintaining EV-specific technical standards.

Integration with Retail and Product Strategy

The growth in service infrastructure aligns closely with Ather Energy’s expanding retail footprint. As of December 31, 2025, the company operates 600 experience centres and aims to reach 700 by the end of FY26. This dual expansion ensures a seamless customer journey across both pre-sales and post-sales touchpoints, strengthening brand trust and long-term engagement.

Product demand has been driven by a diversified portfolio that caters to distinct customer segments. The Ather 450 series targets performance-focused riders, while the Rizta platform addresses family-oriented and convenience-driven users. With multiple variants across these product lines, the company has broadened its reach and improved accessibility across different buyer profiles.

Charging Infrastructure Supporting Ecosystem Growth

Alongside service and retail expansion, Ather Energy continues to scale its charging network. The Ather Grid includes 4,357 fast-charging points and neighbourhood chargers as of December 2025, positioning it as one of the largest two-wheeler-focused charging networks. Designed and manufactured domestically, the network plays a critical role in supporting daily usability and reducing range-related concerns for EV users.

Innovation and Long-Term Technology Focus

Founded in 2013, Ather Energy has built a strong foundation in proprietary technology development. Since launching its first electric scooter in 2018, the company has accumulated 50 registered patents, 321 trademarks, and 247 design registrations, with over 500 patent applications pending globally. This continued investment in innovation highlights its long-term commitment to advancing electric mobility solutions in India.

The expansion to 500 service centres represents more than a numerical milestone, as it underscores a broader strategy focused on delivering a reliable and scalable EV ecosystem that integrates sales, service, and charging infrastructure for sustained market growth.