Chery Group Paris R&D Center for European Urban Vehicles

Expanding its European footprint, Chery Group has announced the establishment of a new research and development facility in Paris. The initiative focuses on designing and engineering urban vehicles for its OMODA and JAECOO brands, specifically targeting the B-segment category. This move reflects the company’s intent to strengthen its presence in France and across Europe by aligning product development with regional expectations and mobility trends.

Strategic Focus on European Market Requirements

The Paris-based R&D center will function as a dedicated hub for developing vehicles suited to European driving environments. By integrating regional usage patterns, safety expectations, and regulatory frameworks from the early design phase, the facility aims to deliver products that resonate with local consumers. This localized approach ensures that future models are not only compliant with European standards but also optimized for everyday urban mobility conditions.

Support for OMODA and JAECOO Brand Expansion

The new facility will play a central role in shaping the next generation of vehicles under the OMODA and JAECOO brands. These models will be engineered with a strong emphasis on adaptability to European preferences, including performance characteristics, design language, and technology integration. The center will also enable efficient coordination of development activities, ensuring that upcoming models maintain consistency while addressing specific market demands across different European regions.

Enhancing Global R&D Network Capabilities

This development aligns with Chery’s broader global innovation strategy, which includes multiple R&D centers across key regions such as China, Europe, Latin America, and North America. The addition of the Paris hub strengthens the company’s ability to execute region-specific development while leveraging global expertise. It also enhances collaboration across international teams, enabling faster adaptation to evolving market trends and regulatory requirements in Europe.

Role in Long-Term Product Localization

The Paris R&D center is expected to contribute significantly to long-term product localization efforts. By closely monitoring customer expectations and regulatory changes in France and the wider European market, the facility will support continuous improvement in vehicle design and engineering. This ensures that future offerings from OMODA and JAECOO remain competitive, relevant, and aligned with regional mobility needs.

The establishment of this R&D center highlights Chery’s commitment to building a strong regional presence through localized innovation and targeted product development strategies.