- Passenger vehicle demand declined while commercial vehicles showed strong growth.
- Hybrid and electric vehicles continued gaining share despite overall market contraction.
Market Overview and Sales Performance
Türkiye automotive sales February 2026 decline analysis highlights a moderate contraction in overall vehicle demand, with total sales reaching 91,053 units, marking a 3.0% year-on-year drop. This decline was primarily influenced by a high base effect from strong sales recorded in the previous year, which shifted purchasing behavior earlier. While the broader market softened, the underlying dynamics varied significantly across segments, indicating structural changes in consumer demand patterns and mobility preferences.
Passenger vs Commercial Vehicle Trends
Passenger car sales experienced a notable contraction, falling by 8.2% to 69,776 units, reflecting reduced retail momentum and prior demand pull-forward. In contrast, commercial vehicle sales surged by 19.3% to 21,277 units, suggesting sustained activity in logistics, infrastructure, and business investments. This divergence highlights a shift toward utility-driven purchases, with commercial fleets continuing to expand despite softer consumer sentiment in the passenger segment.
Brand Performance Breakdown
Leading brands maintained competitive positioning despite the overall slowdown. Renault led the market with 11,898 units and a 13.5% share, followed by Peugeot with 8,244 units and Fiat with 7,542 units. Toyota and Volkswagen also remained key players, recording 7,535 and 5,580 units respectively. These figures indicate stable brand competition, with market shares distributed across multiple global manufacturers.
Powertrain Shift and Electrification Trends
The powertrain mix continued evolving toward electrified solutions. Gasoline vehicles declined sharply by 23.2% to 29,248 units, while diesel dropped 17.4% to 4,648 units. In contrast, hybrid vehicles grew by 11.0% to 23,665 units, capturing a significant 33.9% share. Electric vehicles also expanded by 14.6% to 11,998 units, reaching 17.2% share, reinforcing the ongoing transition toward cleaner mobility technologies.
Production, Imports, and Exports
Domestic production showed resilience with a slight 0.6% increase to 116,037 units. However, imports declined by 5.9% to 59,786 units, reflecting reduced demand, while exports remained nearly stable with a marginal 0.1% dip to 79,850 units. These figures suggest that while domestic consumption weakened, Türkiye’s role in global automotive supply chains remained steady.
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