BYD Denza Z9GT Chopard Edition Auctioned in France for 700,000 Euros

BYD premium brand Denza has expanded its luxury positioning through a high-profile collaboration with Swiss luxury jewelry and watchmaker Chopard. On May 21, the companies successfully auctioned a one-of-a-kind Denza Z9GT Chopard edition during the 32nd amfAR Gala held in France. The exclusive electric shooting brake achieved a final auction value of 700,000 euros, equivalent to approximately $812,490, making it one of the headline attractions during the charity event connected to the Cannes Film Festival.

The amfAR Gala is recognized globally as a major fundraising platform supporting AIDS research initiatives. Against this prestigious backdrop, the custom-built Denza Z9GT attracted significant attention for blending automotive engineering with luxury craftsmanship. The collaboration reflects BYD’s broader ambition to strengthen its premium image internationally by combining advanced electric vehicle technology with established European luxury design elements. The special edition vehicle was presented not simply as a transportation product, but as an artistic luxury creation intended to deliver an exclusive emotional and sensory ownership experience.

Denza Z9GT Chopard Edition Interior Highlights

The interior of the bespoke vehicle incorporates multiple handcrafted luxury details inspired by Chopard’s jewelry heritage. The cabin control area features amethyst inlays designed to create a premium visual and tactile atmosphere. Exclusive embroidery is integrated into the seating, while the headrests prominently display Chopard’s signature “C” emblem. This customized branding also extends to the vehicle’s welcome light carpet, reinforcing the collaboration throughout the cabin environment and enhancing the personalized luxury identity of the model.

Additional customization elements are integrated into the vehicle’s digital ecosystem. Chopard branding appears within the intelligent system interface, including dedicated themes displayed on the central control screen and wireless charging pad. To complement the vehicle launch, both companies also introduced a “His & Hers” luxury watch collection crafted from 18-carat rose gold. The exclusive package further includes a handcrafted luggage set developed by a renowned leather goods designer, while the cabin is equipped with a 20-speaker theater-grade sound system developed by French acoustics specialist Devialet.

Performance and Charging Specifications of the Luxury EV

Despite its luxury-focused customization, the Denza Z9GT Chopard edition retains the high-performance technical architecture of the standard model. The vehicle utilizes BYD’s tri-motor powertrain system capable of producing more than 1,150 Ps. This enables acceleration from zero to 100 kilometers per hour in only 2.7 seconds, positioning the vehicle among the high-performance luxury electric models currently available in the market.

The model also supports BYD’s latest flash charging technology designed to significantly reduce charging time. According to the company, the battery can charge from 10 percent to 97 percent in only nine minutes under compatible charging conditions. The combination of ultra-fast charging capability and high-output performance demonstrates BYD’s effort to merge luxury appeal with advanced electric mobility technologies as it expands its premium electric vehicle portfolio globally.

Luxury EV Auction and European Expansion Overview

Below is an overview of the Denza Z9GT Chopard edition auction and vehicle positioning details.

BYD executive vice president Stella Li stated that the special edition demonstrates how advanced automotive technology can naturally integrate into a luxury experience. Chopard co-president Caroline Scheufele added that genuine luxury is defined by emotional connection and meticulous detail, describing the collaborative model as a jewelry-inspired automotive creation. Their statements underline the strategic positioning of the vehicle as both a technology showcase and a premium lifestyle product.

The Cannes appearance also represents another milestone in Denza’s European expansion strategy. Earlier this year, the company officially introduced the Z9GT model to European audiences during a major launch event held at the Palais Garnier in Paris. The standard European version of the Z9GT currently starts at approximately 115,000 euros, while the updated pure electric model launched in China in March starts at 269,800 yuan. Through partnerships with established luxury brands, BYD aims to strengthen its competitiveness in the global high-end automotive sector and enhance its premium brand recognition.

Frequently Asked Questions

What made the Denza Z9GT Chopard edition unique?
The Denza Z9GT Chopard edition combined luxury craftsmanship with advanced electric vehicle technology through a collaboration between BYD’s Denza brand and Swiss luxury company Chopard. The vehicle featured amethyst cabin inlays, exclusive embroidery, customized digital interfaces, luxury watches, and handcrafted luggage. It also retained high-performance capabilities including a tri-motor setup producing over 1,150 Ps and ultra-fast charging technology. The special edition was designed as a luxury automotive art piece showcased during the amfAR Gala in Cannes.

How does the Denza Z9GT support BYD’s European expansion plans?
The Denza Z9GT plays an important role in BYD’s strategy to strengthen its premium electric vehicle presence in Europe. The company introduced the model to European customers through launch activities in Paris and luxury events in France. Collaborating with Chopard helped position Denza as a premium lifestyle-oriented EV brand rather than only a technology-focused automaker. BYD is using such partnerships to improve brand perception, attract luxury buyers, and compete more effectively in the high-end European automotive market.