- GWM Thailand targets 25,000 vehicle sales in 2026 supported by multiple new model launches.
- The company plans additional investment and export expansion from Thailand to regional and global markets.
The GWM Thailand vehicle sales strategy was formally outlined during the company’s GWM Day event on March 9, 2026, marking its fifth year of operations in the Thai market. The automaker announced a goal of reaching 25,000 vehicle sales in 2026, representing approximately 40 percent growth compared with 18,096 units sold in 2025. The previous year already marked the company’s strongest annual performance in Thailand, supported by strong demand for hybrid and electric vehicle offerings across multiple brands.
Sales Performance and Model Line Expansion
Vehicle sales momentum in 2025 was driven primarily by strong demand for the Tank 300 Diesel and the ORA Good Cat electric model. The Tank 300 Diesel recorded 7,574 units while the ORA Good Cat contributed 7,080 units. Over its five-year presence in Thailand, GWM has accumulated 53,619 vehicle sales, including 21,265 HAVAL units, 22,530 ORA vehicles, and 9,178 TANK models. To accelerate growth, the company plans to introduce seven new vehicles during 2026, beginning with the ORA 5 SUV available in both hybrid electric and battery electric variants.
Investment Expansion and Local Supply Chain Development
The company has invested more than THB 20 billion in Thailand and intends to allocate at least another THB 10 billion to strengthen vehicle development programs, upgrade manufacturing facilities, and expand export capacity. Planned export destinations include Malaysia, Indonesia, Vietnam, Brazil, and Australia. GWM vehicles produced in Thailand rely on locally manufactured automotive components supplied by companies such as Continental, Goodyear, Robert Bosch, NHK Spring Thailand, Summit Group, and Saint-Gobain, alongside ecosystem partners producing batteries, powertrain components, and chassis systems.
Click above to visit the official source.