CHANGAN Automobile NEVO Brand Thailand Strategy Targets Family NEV Market Growth

The CHANGAN Automobile NEVO brand Thailand strategy was unveiled on March 5, 2026 during the “CHANGAN Thailand 2026 Press Conference and New Brand Launch.” The initiative introduces the NEVO lineup to Thailand’s growing new energy vehicle market. Built around the concept of “The Smart Mobility Home,” the brand focuses on delivering practical, reliable, and safe vehicles designed for family mobility needs.

Family-Oriented NEV Positioning

The NEVO brand, known in China as Qiyuan, targets household buyers seeking dependable electrified mobility with strong value and everyday usability. Within the new portfolio, the NEVO Q05 is expected to become a major volume contributor for 2026 as demand for family-oriented electric vehicles continues to expand in Thailand.

Dual-Brand Strategy for Market Coverage

CHANGAN is implementing a dual-brand strategy to address different customer segments. While the DEEPAL brand focuses on younger consumers seeking advanced technology and modern styling, the NEVO lineup concentrates on practical family vehicles. Together, both brands are designed to compete across the THB 400,000 to THB 1,400,000 vehicle price range.

Sales and Network Expansion Goals

As part of the CHANGAN Automobile NEVO brand Thailand strategy, the company aims to rank among the top three Chinese automotive brands in Thailand by 2026. The plan includes achieving annual sales of 30,000 units while expanding the dealer network to 100 locations across 60 provinces.

Strong Growth Momentum in Thailand

During the 2025 fiscal year, Changan Auto Sales (Thailand) reported 14,065 vehicles sold, representing an 80.9 percent year-over-year increase. This growth placed the automaker fourth among Chinese brands operating in the Thai automotive market, highlighting rising acceptance of electrified passenger vehicles in the country.