- Mexico recorded 118,297 light vehicle sales in February, marking a marginal year-over-year decline of 0.3%.
- Chinese automotive brands significantly expanded their presence in the Mexican market with strong growth rates.
Mexico light vehicle sales February show stable market conditions
Mexico light vehicle sales February reached 118,297 units, according to data released on March 4 by the national statistics agency Instituto Nacional de Estadistica y Geografia (INEGI). The result represents a marginal decline of 0.3% compared with the 118,602 units recorded in February 2025. Despite the small drop of 305 units, the market maintained a relatively strong performance, reflecting resilient consumer demand across the country.
Industry analysts note that the sales level remains among the highest recorded for the month of February in recent years. Stable financing conditions and broader credit availability have continued to support vehicle purchases in the Mexican market.
Leading automakers maintain competitive positions
Nissan remained the top-selling brand during the month with 20,264 vehicles delivered, although this represented a 5.5% year-over-year decline. General Motors secured second place with 16,081 units sold, achieving a 3.0% increase compared with the previous year.
The Volkswagen Group ranked third with sales of 13,827 units, reflecting a 1.4% rise. Kia followed with 9,202 units and a growth rate of 3.4%. Mazda completed the top five manufacturers, recording 8,321 units sold, which marked a 10.5% decrease compared with the same period last year.
Chinese brands rapidly expand market presence
Chinese automakers continued to gain traction in Mexico, demonstrating significant sales growth during the month. Geely led this group with 3,207 units sold, representing an impressive 249.0% increase year over year.
Additional Chinese manufacturers report growing activity
MG Motor followed closely with 3,154 units sold, reflecting a modest 1.6% increase. JAC reported sales of 1,717 units, representing a decline of 18.4%, while Changan delivered 1,712 units and achieved strong growth of 78.5%.
Several additional Chinese manufacturers also reported results, including Zeekr and Lynk&Co, which began submitting sales data to INEGI starting in February 2026.
Economic factors supporting automotive demand
According to Guillermo Rosales, executive president of the Mexican Automotive Dealers Association (AMDA), February’s results demonstrate the resilience of the country’s automotive sector. He emphasized that continued reductions in the benchmark interest rate set by the central bank Banxico have improved access to vehicle financing and supported consumer demand.
Additionally, recent developments in international trade may strengthen Mexico’s competitive position in the automotive industry. Following a ruling by the U.S. Supreme Court limiting the authority of the U.S. president to impose broad tariffs under the International Emergency Economic Powers Act, previously applied duties were reduced from 25% to 15%. This adjustment could potentially improve Mexico’s relative advantage in automotive exports and supply chain integration.
Overall, the February performance highlights a stable automotive market environment supported by financing accessibility, competitive brand activity, and expanding participation from new international manufacturers.
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