- Proton recorded 13,566 vehicle deliveries in February 2026 with year-to-date sales rising sharply.
- The Proton Saga remained the brand’s top-selling model while the Proton S70 saw strong booking demand.
Proton February 2026 sales reached 13,566 units, according to figures announced on March 4, 2026. While deliveries declined from January’s 15-year monthly high, the performance still reflected strong year-over-year growth and sustained demand across the brand’s passenger car portfolio. The company continues to benefit from a diversified lineup that includes internal combustion engine, electrified, and hybrid models.
The February result represents a 31% decrease compared with the previous month. However, it shows a 20.8% increase compared with February 2025, indicating steady momentum in the Malaysian automotive market.
Year-to-Date Performance Shows Strong Momentum
For the first two months of 2026, the automaker recorded cumulative sales of 33,399 vehicles, representing a year-over-year increase of 57.9%. This performance reflects a strong start to the year as customer demand remains resilient across multiple segments.
The company estimated its market share at 25.6% for February, while the year-to-date figure reached 28.5%. The broad product portfolio covering EV, ICE, and plug-in hybrid electric vehicle offerings has supported the brand’s competitive position.
Proton Saga Continues as Best-Selling Model
The Proton Saga maintained its position as the company’s top-selling vehicle in February with total deliveries reaching 6,047 units. The long-standing model continues to attract buyers due to its affordability and strong presence in the entry-level passenger car segment.
Other models also contributed significantly to overall sales performance.
- Proton Saga – 6,047 units
- Proton S70 – 1,940 units
- Proton X50 – 1,842 units
The Proton S70, introduced recently, has quickly gained traction among buyers looking for a modern sedan with updated features and performance.
Production Expansion to Reduce Delivery Lead Times
The manufacturer is focusing on improving delivery timelines by expanding production capacity. Investments are being directed toward manufacturing upgrades at the Tanjong Malim facility, which plays a central role in vehicle production.
Enhancing manufacturing output is expected to help the company better meet growing demand across its lineup.
Strong Booking Momentum for New Sedan
Customer response to the 2026 Proton S70 has been particularly strong. Within just one month of its launch, approximately 5,000 bookings were recorded, signaling robust interest in the new model.
The sustained demand highlights the company’s ability to introduce competitive vehicles that resonate with consumers in the Malaysian market.
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