Quick Takeaways
  • Hyundai appoints a Thai executive as ASEAN president overseeing key Southeast Asian markets.
  • The company plans a THB 1 billion vehicle and battery assembly plant in Thailand.

Regional Leadership Change

The Hyundai ASEAN president appointment took effect March 2, 2026, placing a Thai executive in charge of regional strategy and operations across Indonesia, Thailand, the Philippines, Malaysia, and Vietnam markets.

Expanded Coordination Across Southeast Asia

She reports to the Asia Pacific president while Hyundai strengthens coordination across its growing Southeast Asian mobility business operations regionally.

Thailand Manufacturing Expansion

Hyundai Mobility Thailand plans a new vehicle and battery assembly facility exceeding THB 1 billion investment.

Plant Capacity Outlook

The Hyundai ASEAN president appointment coincides with a 5,000-unit annual capacity target and future expansion.

Company Press Release

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