- Canadian vehicle sales in February slipped slightly but remained resilient despite harsh winter conditions.
- A new CAD 5,000 EV incentive program was introduced to support electric vehicle adoption.
DesRosiers Automotive Consultants Canada vehicle sales February figures highlighted resilient demand. On March 4, the consultancy said Canadian February sales edged down 0.2% year over year to just under 122,000 units despite harsh winter weather and tariff tensions with the United States.
Monthly Market Performance
Seasonally adjusted annual rate reached 2.0 million, slightly below January but stronger than any month in late 2025.
Policy Support for EV Adoption
Policy support also emerged as the DesRosiers Automotive Consultants Canada vehicle sales February environment coincided with a CAD 5,000 EV incentive.
New Federal EV Incentive Program
The EVAP program introduced a purchase incentive of CAD 5,000 for electric vehicles priced below CAD 50,000, supporting the country’s transition toward electrified mobility.
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