- Plenitude and Pininfarina will jointly develop a new EV charging station design adaptable to multiple environments.
- The collaboration reflects growing industry focus on improving EV charging experience and infrastructure quality.
The Plenitude Pininfarina EV charging station design partnership marks a new step in improving how electric vehicle drivers interact with public charging infrastructure. Announced on 3 March 2026, the collaboration will see energy company Plenitude, through its subsidiary Plenitude On The Road, work with design house Pininfarina to develop a new generation of EV charging locations that combine functionality, design quality, and environmental integration.
The agreement focuses on the design, development, and deployment of a charging station concept that can be easily recognised while remaining adaptable to different urban and regional contexts. The initiative reflects a growing focus within the EV infrastructure sector on improving the overall charging experience rather than only expanding network size.
Design-led approach to EV charging infrastructure
Pininfarina will lead the design phase of the project, applying its expertise in automotive and industrial design to reimagine the physical layout and visual identity of charging stations. The work will emphasize high-quality materials, user ergonomics, and architectural integration with surrounding environments.
Beyond the visual redesign, the collaboration will also explore new services that could enhance the experience for drivers during charging sessions. While the companies have not yet disclosed specific services, the concept aims to transform charging areas into more welcoming and functional spaces rather than purely technical installations.
First installations planned at Cambiano headquarters
The first implementation of the new concept will take place at Pininfarina’s headquarters in Cambiano, near Turin. Four Plenitude On The Road charging points will be installed at the site as part of the initial rollout.
- Two alternating current chargers delivering up to 22 kW for longer parking durations
- Two direct current chargers capable of up to 50 kW for faster top-ups
- A design framework intended to be replicated across future charging locations
The installation also aligns with Pininfarina’s environmental, social, and governance commitments and supports its engagement with the broader ecological transition.
Combining energy infrastructure and design expertise
According to Plenitude On The Road CEO Paolo Martini, the collaboration brings together complementary capabilities at a time when electric mobility technologies are evolving rapidly. He noted that improving charging environments could enable more personalised services for EV drivers and make charging stops more convenient.
Pininfarina CEO Paolo Dellachà placed the partnership within the firm’s longstanding involvement in electric mobility projects. The design company has worked on electric vehicle concepts since the 1970s and sees infrastructure design as an opportunity to accelerate progress in sustainable transportation.
Together, the partners aim to create charging areas that are recognisable, comfortable, and harmoniously integrated with surrounding urban landscapes.
Growing demand for EV charging networks in Europe
Plenitude currently operates in more than 15 countries and manages around 23,000 EV charging points. The company, controlled by Italian energy group Eni, also produces 5.8 GW of renewable electricity and serves roughly 10 million customers. It plans to expand global renewable capacity to 10 GW by 2028 as part of its broader low-carbon strategy.
Pininfarina, founded in 1930, has expanded beyond automotive design into architecture, product development, and mobility innovation. With offices in Italy, Germany, China, and the United States, the company has delivered more than 1,450 automotive and mobility projects and over 750 product and architectural projects during its history.
Across Europe, expanding charging coverage and improving usability remain key priorities for both governments and private operators. Industry analysts increasingly highlight accessibility, user experience, and station design as factors that influence driver confidence in electric vehicles, particularly for users who cannot charge at home.
As EV adoption grows, collaborations between infrastructure operators and design specialists may play a larger role in shaping the next generation of public charging environments.
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