- Isuzu secured a 29% share of Indonesia’s commercial vehicle market in 2025.
- TRAGA, ELF and GIGA models together formed the backbone of the company’s sales performance.
The Isuzu Astra Motor Indonesia commercial vehicle market share reached 29% in 2025, reflecting steady performance despite a competitive industry environment. Announced on February 27, 2026, PT Isuzu Astra Motor Indonesia (IAMI) reported that strong demand across its light and medium-duty truck portfolio supported its position in Indonesia’s commercial vehicle sector.
Key models driving sales performance
Sales momentum during the year was led primarily by the Isuzu TRAGA, which accounted for 47.5% of total vehicle volume. The Isuzu ELF represented 23.7% of sales, while the Isuzu GIGA contributed 18.2%, highlighting balanced demand across multiple commercial vehicle segments.
Growing operational fleet
The company also reported continued growth in Units in Operation (UIO). This expanding vehicle base supports broader after-sales service coverage and strengthens long-term customer engagement across Indonesia’s logistics and transportation industries.
Exports and manufacturing outlook
Production activities at the Karawang manufacturing facility supported export expansion, with more than 8,000 vehicles shipped to 25 international destinations during the year. Strengthening exports has become an important pillar supporting the Isuzu Astra Motor Indonesia commercial vehicle market share growth strategy.
Strategic focus for 2026
Looking ahead, the company plans to reinforce its market presence through a stronger customer-focused approach, improvements in plant efficiency, higher local component utilization, and ongoing upgrades to manufacturing infrastructure. These initiatives are intended to enhance operational competitiveness while supporting sustainable growth in Indonesia’s commercial vehicle industry.
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