- Durable Products will invest $27.3 million to renovate and expand its Crossville manufacturing facility.
- The project will create 134 new jobs while upgrading production, warehousing and operational infrastructure.
The Durable Products Crossville expansion was announced on February 25, with company officials confirming a $27.3 million investment to renovate and expand an existing facility in Crossville, Tennessee. The project is expected to create 134 new jobs while strengthening the company’s manufacturing footprint and operational capabilities in the region.
The initiative focuses on refurbishing one of the company’s current production sites, enabling upgrades to manufacturing infrastructure, logistics space and workplace facilities.
Facility renovation to support growth
The investment will modernize the Crossville facility through upgrades that include new machinery installations, expanded warehousing capacity, improved inventory management areas and enhanced office spaces. These improvements are intended to support increasing production demand while improving operational efficiency.
By expanding its manufacturing capabilities, the company aims to strengthen its role in supplying specialized components to the automotive sector, particularly heavy-duty truck manufacturers.
Supplier of NVH solutions for truck cabins
Founded in 1982 in Crossville, Tennessee, Durable Products has built a reputation as a supplier of custom mats and flooring systems designed for heavy truck cabins. These components help reduce noise, vibration and harshness (NVH), improving comfort and durability within commercial vehicle interiors.
Its engineered mat systems are widely used by truck manufacturers to enhance cabin acoustics while maintaining durability under demanding operating conditions.
Focus on commercial vehicle applications
The company’s products are specifically designed for heavy truck platforms, where vibration damping and noise insulation are critical for driver comfort and vehicle longevity. The renovation project will help support future production requirements for this segment.
GreenLiner ownership and strategic expansion
Since May 2025, Durable Products has operated as a subsidiary of Texas-based GreenLiner, LLC. The parent company is overseeing the refurbishment and retrofitting of the Crossville operations as part of its broader strategy to expand manufacturing capacity and strengthen supply capabilities.
GreenLiner manufactures truck bed mats supplied as original equipment to the automotive industry across both domestic and international markets. The company’s product portfolio emphasizes environmentally responsible solutions made from recycled rubber materials.
The investment underscores continued growth in commercial vehicle component manufacturing and reflects ongoing demand for specialized NVH and flooring solutions in truck production.
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