GWM February Vehicle Sales Decline Amid Holiday Impact, Overseas Exports Surge

GWM February vehicle sales recorded a year-on-year decline as seasonal disruptions from the Chinese New Year holiday impacted domestic operations. The company delivered 72,594 vehicles during the month, reflecting a 6.79% drop compared to the previous year and a 19.62% decrease from January’s 90,312 units. Despite the short-term slowdown, overseas exports remained resilient, accounting for 58.79% of total monthly volumes. The performance highlights how Great Wall Motor balanced domestic fluctuations with expanding international demand.

Seasonal Impact on GWM February Vehicle Sales

The dip in GWM February vehicle sales was largely attributed to the timing of the Chinese New Year holiday, which in 2026 fell between February 15 and 23. Production and dealership activity slowed significantly during this period, affecting domestic deliveries.

Comparison with Previous Year

In contrast, the previous year’s holiday period was concentrated mainly in January, creating a higher base for comparison. This calendar shift amplified the year-on-year decline in GWM February vehicle sales, even though underlying demand trends remained relatively stable.

Overseas Exports Offset Domestic Weakness

While domestic volumes softened, overseas exports delivered strong growth momentum. International sales reached 42,675 units in February, marking a 37.36% year-on-year increase and a 5.95% rise compared to January.

Exports Contribution to Total Sales

Overseas exports represented 58.79% of GWM February vehicle sales, underscoring the company’s increasing reliance on global markets. This expansion helped cushion the overall performance against seasonal domestic volatility and reinforced the global strategy of Great Wall Motor.

Brand-Wise Breakdown of GWM February Vehicle Sales

The Haval lineup remained the primary contributor, with Haval brand sales reaching 43,660 units and accounting for 60.14% of total monthly volumes. Although up 0.83% year-on-year, Haval brand sales declined 13.57% month-on-month due to holiday disruptions.

Performance of Wey, Tank and Pickup Segments

The Wey brand delivered 5,615 units, capturing 7.73% of total GWM February vehicle sales. This reflected a 54.13% year-on-year increase but a 28.68% decline from January’s 7,873 units. Meanwhile, Tank models recorded 10,036 units, and pickup trucks contributed 12,011 units, both experiencing year-on-year declines of 14.67% and 30.42% respectively.

New Energy Vehicles and Electrification Trends

In the new energy vehicles segment, GWM February vehicle sales totaled 12,744 units, down 15.72% year-on-year and 29.31% month-on-month. New energy vehicles accounted for 17.56% of total February sales, representing the lowest proportion since March 2024. The temporary contraction reflects short-term demand variability rather than a structural shift in electrification strategy.

Cumulative Performance in Early 2026

Despite the monthly softness, cumulative deliveries for the first two months of the year reached 162,906 units, reflecting a 2.58% year-on-year increase. This indicates that GWM February vehicle sales trends were primarily seasonal, while the broader growth trajectory remains supported by overseas expansion and diversified brand performance.

Overall, GWM February vehicle sales demonstrate how seasonal disruptions can temporarily affect domestic volumes, while strong overseas exports and cumulative growth reinforce long-term market resilience.