Quick Takeaways
  • Ola Electric Roadster electric motorcycle now starts at ₹79,999, matching entry-level ICE motorcycles.
  • Festive Holi Mahotsav campaign includes limited Muhurat pricing and extended warranty benefits.

The Ola Electric Roadster electric motorcycle has been introduced at a starting price of ₹79,999, positioning it alongside entry-segment internal combustion engine motorcycles in India. The announcement was made on Holika Dahan, March 3, 2026, as part of a festive initiative branded Holi Mahotsav. With this pricing move, Ola aims to narrow the cost gap between electric mobility and conventional petrol-powered two-wheelers in the Indian two-wheeler market.

Pricing Structure of the Ola Electric Roadster electric motorcycle

The Ola Electric Roadster electric motorcycle range is structured across multiple battery configurations to address varying customer requirements in terms of range and performance. The Roadster X serves as the entry model, while the Roadster X+ targets buyers seeking higher capacity options.

Roadster X Battery and Price Options

The Roadster X is offered in three battery variants: 2.5 kWh priced at ₹79,999, 3.5 kWh at ₹92,999, and 4.5 kWh at ₹99,999. The higher-spec Roadster X+ is available in 4.5 kWh and 9.1 kWh configurations, priced at ₹1,09,999 and ₹1,89,000 respectively. This diversified portfolio allows the Ola Electric Roadster electric motorcycle lineup to compete across multiple sub-segments within the commuter category.

Holi Mahotsav and Muhurat Mahotsav Offers

Alongside the revised pricing, the Ola Electric Roadster electric motorcycle was promoted under a limited-time Muhurat Mahotsav offer. The campaign ran on March 3 and 4, during which select units were made available at special Muhurat prices disclosed only during two 90-minute windows each day.

Extended Warranty and Loyalty Benefits

During the festive window, customers could also opt for an eight-year extended warranty on S1 Pro (3 kWh and 4 kWh) and S1 Pro+ (4 kWh) scooter models. Additionally, members of Ola Insiders, the company’s loyalty program, received an extra ₹5,000 benefit. The program provides tiered advantages including upgrade benefits up to ₹50,000 for existing scooter owners, add-on benefits up to ₹20,000 for customers purchasing a second vehicle, and referral credits of up to ₹5,000 per successful delivery.

Positioning in the Indian Two-Wheeler Market

The Indian two-wheeler market is among the largest globally, with annual sales reaching tens of millions of units. Although electric vehicles account for a smaller share, adoption is steadily increasing. One of the key barriers has been price parity with petrol-powered motorcycles. By introducing the Ola Electric Roadster electric motorcycle at ₹79,999, Ola is targeting first-time buyers and budget-conscious commuters.

Broader Portfolio and Manufacturing Footprint

The company’s broader Gen 3 S1 scooter range spans ₹82,999 to ₹1,90,338, covering both mass-market and premium segments. Ola manufactures its vehicles at the Ola Futurefactory in Tamil Nadu and operates a Battery Innovation Centre in Bengaluru, with research and development activities extending to India, the United Kingdom, and the United States.

Through strategic pricing and festive incentives, the Ola Electric Roadster electric motorcycle reinforces its intent to accelerate electrification within India’s commuter motorcycle segment.

Company Press Release

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