- BYD will showcase BYD, DENZA, and YANGWANG brands at the Goodwood Festival of Speed 2025.
- DENZA will officially enter the UK market with multiple premium vehicle launches.
BYD Group confirmed on May 7 that it will participate in the upcoming Goodwood Festival of Speed by presenting three of its major automotive brands — BYD, DENZA, and YANGWANG. The company plans to use the internationally recognized automotive event to strengthen its premium and performance vehicle positioning across Europe and the UK. A major highlight of the showcase will be the official entry of DENZA into the UK market, accompanied by the unveiling of a new global model during the event.
The Goodwood Festival of Speed has become one of the most important automotive platforms for manufacturers introducing advanced mobility technologies, premium products, and high-performance vehicles. BYD’s participation reflects its broader expansion strategy in United Kingdom and Europe, where the company continues to grow its electrified vehicle portfolio. The event will also provide visitors with access to several upcoming models intended for European customers, strengthening BYD’s visibility in the competitive regional automotive sector.
Key Models to be Displayed by BYD at Goodwood Festival of Speed
| Brand | Model | Highlight |
|---|---|---|
| BYD | New Europe Launch Models | Expansion of regional lineup |
| YANGWANG | U9 Xtreme | World’s fastest car showcase |
| DENZA | Z9GT | Premium performance model |
| DENZA | BAO5 | Premium SUV offering |
| DENZA | D9 | Initial UK launch model |
DENZA is expected to play a significant role in BYD’s premium market ambitions, particularly as demand for technologically advanced electric vehicles continues to rise across Europe. The UK launch lineup will include the Z9GT, BAO5, and D9 models, giving customers access to multiple premium vehicle formats ranging from performance-oriented products to spacious mobility solutions. BYD also confirmed that a completely new model will make its global debut during the event, further expanding attention around the brand’s international strategy.
Another major attraction during the showcase will be the appearance of the YANGWANG U9 Xtreme, which BYD described as the world’s fastest car. The company is positioning the model as a demonstration of its high-performance engineering and advanced vehicle technologies. Alongside premium and performance vehicles, BYD will continue highlighting its broader electrification capabilities as it expands operations across international markets. The Goodwood Festival of Speed is expected to provide the company with strong exposure among automotive enthusiasts, media, and prospective customers.
Frequently Asked Questions
What brands will BYD showcase at the Goodwood Festival of Speed 2025?
BYD Group will present three automotive brands at the Goodwood Festival of Speed 2025: BYD, DENZA, and YANGWANG. The company plans to showcase premium electric vehicles, performance-focused models, and new regional launches for Europe and the UK market. DENZA will officially launch in the UK during the event, while YANGWANG will display the U9 Xtreme performance vehicle. Several additional models, including Z9GT, BAO5, and D9, will also be introduced as part of the company’s international expansion strategy.
Which DENZA models will launch in the UK?
DENZA will introduce multiple models in the UK market during the Goodwood Festival of Speed 2025. The initial lineup includes the Z9GT, BAO5, and D9 models, covering premium performance, SUV, and spacious mobility segments. The launch represents an important step in BYD Group’s premium vehicle expansion strategy across Europe. In addition to these products, DENZA will also unveil a new global model during the event, strengthening the brand’s positioning in the growing electric vehicle market.
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