Philippines Vehicle Sales January 2026 Decline as NEV Sales Surge 63.1%

Philippines Vehicle Sales January 2026 Records 10.4% Decline

Philippines vehicle sales January 2026 reached 33,696 units, reflecting a 10.4% decline compared with 37,604 units recorded in January 2025. The data, released in a joint report by the Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association, indicates a softer start to the year following strong year-end demand. Despite the year-on-year contraction, industry stakeholders remain optimistic about full-year performance and expect overall volumes to remain resilient.

Commercial and Passenger Vehicle Breakdown

Commercial vehicle sales accounted for the bulk of volumes at 27,518 units, reinforcing the continued strength of utility-driven demand across multiple segments. Passenger car sales totaled 6,178 units, contributing a smaller but stable portion of the total Philippines vehicle sales January 2026 figures. The commercial segment’s dominance reflects sustained activity in logistics, small business operations, and fleet renewals.

NEV Sales Growth Highlights Electrification Shift

A standout trend within Philippines vehicle sales January 2026 was the significant growth in new electrified vehicle volumes. NEV sales surged 63.1% year-on-year to 2,610 units, compared with 1,600 units in January 2025. This expansion signals accelerating consumer acceptance of electrified mobility solutions within the automotive market Philippines landscape.

Segment-Wise Electrified Vehicle Performance

Hybrid electric vehicles dominated electrified volumes with 2,072 units sold. Plug-in hybrid electric vehicles recorded 277 units, while battery electric vehicles reached 261 units during the month. The composition of NEV sales suggests that hybrid technology remains the primary entry point for electrification, offering fuel efficiency improvements without full reliance on charging infrastructure.

Market Leadership and Brand Performance

Toyota Motor Philippines Corp. maintained a commanding position, capturing 48.5% market share in Philippines vehicle sales January 2026. Mitsubishi Motors Philippines Corp. followed with a 20.8% share, while Suzuki Philippines Inc., Nissan Philippines Inc., and Ford Motor Co. Philippines Inc. secured 4.9%, 4.7%, and 3.8% respectively. The competitive landscape remains concentrated, with leading Japanese brands continuing to dominate overall volumes.

Industry Outlook for 2026

According to industry leadership, the January contraction was anticipated after elevated demand in December 2025. The moderation reflects seasonal normalization rather than structural weakness. When including combined CAMPI-TMA data and additional industry figures, total vehicle sales reached 35,053 units in January. Despite the initial dip, projections indicate that Philippines vehicle sales January 2026 trends remain aligned with expectations for the industry to surpass 500,000 units in total sales for the full year.