- Zeekr is accelerating global expansion of its hybrid SUV portfolio starting with the Middle East and Europe markets.
- Geely’s overseas sales growth and export targets are becoming key drivers of profitability despite short-term financial pressures.
Geely Auto is advancing its global strategy by expanding the presence of its premium electric brand Zeekr, focusing on hybrid SUVs to capture international luxury markets. The company has outlined a phased overseas rollout plan for its flagship Zeekr 9X, positioning the model as a key driver for global growth. This expansion reflects Geely’s increasing reliance on export markets, where demand for high-end electrified vehicles continues to rise. The Zeekr 9X plays a central role in this strategy, combining hybrid technology with premium positioning to compete in multiple global regions.
Zeekr 9X Global Rollout Strategy
The rollout of the Zeekr 9X will begin with entry into the Middle East market in June, followed by expansion into Central Asia during the third quarter. By the fourth quarter, the model is scheduled to enter Europe, marking a significant step in Geely’s push into mature automotive markets. Alongside the 9X, the company also plans to introduce the Zeekr 8X hybrid model internationally during the same period. This synchronized launch strategy highlights Geely’s intent to rapidly scale its hybrid portfolio across diverse regions.
Product Positioning and Market Strategy
The Zeekr 9X, launched in China in September 2025 with a starting price of 465,900 yuan, represents the brand’s first hybrid offering. It is designed to strengthen Zeekr’s presence in the premium SUV segment, targeting customers seeking a balance between performance and efficiency. The Zeekr 8X, introduced as the second hybrid model, carries a lower starting price of 329,800 yuan and complements the lineup by addressing a broader customer base. Both models are being adapted for global markets to meet regional requirements and consumer preferences.
Performance and Sales Momentum
The Zeekr 9X has demonstrated strong market traction since its launch. First-quarter deliveries reached 22,000 units, and cumulative deliveries surpassed 50,000 units by April 23. The model’s average transaction price stands at 530,000 yuan, indicating strong positioning within the premium segment. This performance has contributed significantly to Geely’s financial results, reinforcing the importance of Zeekr in the company’s portfolio and its role in enhancing brand value globally.
Geely Financial Performance Overview
Geely reported first-quarter revenue of 83.78 billion yuan, reflecting a 15% year-on-year increase. However, profit attributable to shareholders declined by 27% to 4.17 billion yuan due to foreign exchange fluctuations. When excluding one-off factors such as exchange rate impacts and asset impairments, the company’s core profit reached 4.56 billion yuan, marking a 31% year-on-year increase. This adjusted performance highlights the underlying strength of Geely’s operations despite external financial pressures.
Geely Q1 Financial and Sales Performance Snapshot
| Metric | Value |
|---|---|
| Revenue | 83.78 billion yuan |
| Reported Profit | 4.17 billion yuan |
| Core Profit | 4.56 billion yuan |
| Overseas Sales | 203,024 units |
Overseas Expansion Driving Growth
Geely’s overseas business has emerged as a key contributor to its growth trajectory. First-quarter overseas sales reached 203,024 units, representing a year-on-year increase of over 100%. The company has set an ambitious export target of 640,000 units for 2026, with an extended goal of reaching 750,000 units. Based on current performance trends, Geely remains confident in achieving these targets, supported by strong demand and expanding global presence.
Regional Market Development Strategy
To sustain long-term growth, Geely plans to establish three major markets with annual capacities of 200,000 units each, covering Latin America/Africa, ASEAN, and Europe. Additionally, two smaller markets with capacities of 150,000 units each will be developed in Eastern Europe and the Middle East/Asia-Pacific region. This structured regional approach allows the company to diversify its revenue streams while strengthening its global footprint across emerging and developed markets.
Frequently Asked Questions
What is the global expansion plan for the Zeekr 9X?
The Zeekr 9X will be introduced globally in a phased manner starting with the Middle East, followed by Central Asia and Europe within the same year. This strategy allows Geely to test market response while scaling production and distribution efficiently. The phased approach also helps align the product with regional regulations and customer preferences. By targeting multiple regions in quick succession, Zeekr aims to strengthen its global footprint and establish itself as a competitive player in the premium hybrid SUV segment.
How is Geely’s overseas business impacting its financial performance?
Geely’s overseas expansion is becoming a major growth driver, contributing significantly to sales volume and revenue growth despite short-term profit fluctuations. The company recorded over 100% year-on-year growth in international sales, highlighting strong demand across global markets. While foreign exchange impacts affected reported profits, core earnings showed solid growth. Continued expansion into regions like Europe, ASEAN, and the Middle East is expected to further strengthen Geely’s financial stability and long-term profitability.
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