- Chery has significantly expanded its footprint in Malaysia with strong sales growth and increasing vehicle presence.
- The company is investing in a large-scale smart industrial park to strengthen its manufacturing and R&D capabilities.
As of April 2026, Chery has established a notable presence in Malaysia, with a cumulative total of 55,800 vehicles operating on local roads since its return to the market in 2023. The company’s renewed strategy in the region has rapidly translated into tangible results, supported by a multi-brand approach that includes Chery, Omoda | Jaecoo, iCaur, and Lepas. This diversified portfolio has enabled the automaker to address varying customer preferences across segments while strengthening its competitive positioning in the country.
Rising Market Position and Sales Performance
In 2025, Chery achieved a significant milestone by becoming the fifth-largest automotive group in Malaysia based on total sales volume. The company recorded more than 31,000 vehicle sales during the year, securing approximately 4% market share. This growth reflects increasing consumer acceptance of its product lineup and highlights the effectiveness of its re-entry strategy. The ability to scale operations quickly while maintaining product diversity has played a crucial role in capturing market attention and sustaining upward momentum in a competitive automotive landscape.
Smart Auto Industrial Park Development in Selangor
To further strengthen its long-term position, Chery has initiated the development of a large-scale Smart Auto Industrial Park located in Lembah Beringin, Selangor. Spanning approximately 1,280 acres within the Beringin High-Tech Auto Valley, this facility represents a major investment in regional manufacturing and innovation capabilities. Construction commenced in September 2025, with the first phase scheduled for completion by the end of 2026. The project underscores the company’s commitment to building a localized ecosystem that supports production, research, and advanced automotive technologies.
Planned Capacity and Integrated Facilities
The industrial park is designed to function as Chery’s dedicated right-hand-drive production hub, catering to both domestic and export markets. The vehicle manufacturing plant within the complex will initially support an annual production capacity of 100,000 units, with scalability to reach up to 300,000 units in future phases. In addition to manufacturing, the site will include research and development centers, logistics infrastructure, innovation labs, administrative offices, and residential facilities. This integrated approach aims to streamline operations and enhance efficiency across the entire automotive value chain.
Robotics Integration and Future Outlook
A key feature of the new facility is its support for Chery’s AiMOGA robotics initiative, which focuses on integrating robotic technologies into automotive production processes. The inclusion of robot assembly operations highlights the company’s push toward automation and smart manufacturing. By combining advanced robotics with scalable production capacity, Chery is positioning itself to meet evolving industry demands while improving operational productivity. This strategic investment not only strengthens its footprint in Malaysia but also reinforces its ambitions to serve broader right-hand-drive markets globally.
Frequently Asked Questions
What is Chery’s current market position in Malaysia?
Chery has become one of the top automotive groups in Malaysia, ranking fifth in terms of sales volume as of 2025. The company achieved this position by selling over 31,000 vehicles and securing around 4% market share. Its strong performance is driven by a diversified product portfolio and strategic re-entry into the market. Continued expansion and localized investments are expected to further strengthen its position in the coming years.
What is the purpose of Chery’s Smart Auto Industrial Park in Selangor?
The Smart Auto Industrial Park is designed to serve as Chery’s right-hand-drive manufacturing and innovation hub. It will include vehicle production facilities, R&D centers, logistics infrastructure, and robotics assembly operations. With an initial capacity of 100,000 units annually, expandable to 300,000 units, the facility aims to support both domestic and export markets. This development enhances Chery’s long-term growth strategy and technological capabilities in the region.
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