smart Launches Three Electric SUVs in Thailand for 2026

smart Enters Thailand With Three Premium Electric SUVs

smart Thailand officially launched on October 19, 2026, through Thonburi Stardust Co., Ltd., part of Thonburi Group, which serves as the brand’s local importer and distributor. The initial lineup consists of three electric SUVs: the smart #1 Premium, smart #3 Premium, and smart #5 Premium. Their announced prices are THB 1.449 million, THB 1.549 million, and THB 1.749 million, respectively. The launch introduces three premium electric vehicle options for Thai customers, spanning a compact SUV, a coupe-style SUV, and a five-seat midsize SUV. The models differ in performance, battery capacity, claimed driving range, and charging capability, giving buyers several configurations to consider within the initial lineup.

smart #1 Premium Specifications and Price

The smart #1 Premium is the compact SUV in the Thai launch lineup and is priced at THB 1.449 million. It uses a single-motor, rear-wheel-drive powertrain producing 272 hp and 343 Nm of torque. According to the announced specifications, the vehicle accelerates from 0 to 100 km/h in 6.7 seconds and reaches a top speed of 180 km/h. Its 66-kWh battery provides a claimed WLTP driving range of up to 440 km. These figures describe the model’s stated performance and range specifications; the published information does not provide additional details about real-world driving conditions, equipment variations, or charging times for this version.

smart #3 Premium Combines Coupe Styling With Electric Performance

The smart #3 Premium is the coupe-style SUV in the initial Thai range and carries a price of THB 1.549 million. Its single-motor, rear-wheel-drive powertrain delivers 272 hp and 343 Nm of torque, matching the output figures specified for the smart #1 Premium. However, the #3 Premium has a quicker stated acceleration time, reaching 100 km/h from a standstill in 5.8 seconds. Its top speed is 180 km/h, while its 66-kWh battery supports a claimed WLTP range of up to 455 km. Compared with the #1 Premium, the #3 Premium is priced THB 100,000 higher and offers a stated range advantage of 15 km, alongside its coupe-style SUV body design.

smart #5 Premium Offers Greater Range and Faster Charging

The smart #5 Premium is a five-seat midsize SUV priced at THB 1.749 million, making it the most expensive model in the initial Thai lineup. Its single-motor, rear-wheel-drive powertrain produces 363 hp and 373 Nm of torque. The model accelerates from 0 to 100 km/h in 6.5 seconds and has a stated top speed of 200 km/h. Its 100-kWh battery provides a claimed WLTP range of up to 590 km. The #5 Premium also features an 800V electrical system that supports DC fast charging at up to 400 kW. The announced charging specification states that the battery can charge from 10% to 80% in less than 18 minutes.

Comparison of the Three smart Electric SUVs

The three models share a single-motor, rear-wheel-drive configuration, but their power outputs, battery capacities, driving ranges, and performance figures vary. The smart #1 Premium and #3 Premium each produce 272 hp and 343 Nm of torque and use a 66-kWh battery. Their claimed WLTP ranges are up to 440 km and 455 km, respectively. The larger smart #5 Premium raises output to 363 hp and 373 Nm, pairs it with a 100-kWh battery, and claims up to 590 km of WLTP range. It is also the only model in the supplied specifications with an explicitly stated 800V system and charging capability of up to 400 kW.

Thailand Showroom and Dealer Expansion Plans

Thonburi Group plans to expand the brand’s physical retail presence after the launch. Thailand’s first dedicated smart flagship showroom is scheduled to open on Sathorn Road in Bangkok in November 2026. A further 10 shop-in-shop outlets are planned for December 2026 at Mercedes-Benz dealerships. The planned locations will cover Bangkok, surrounding areas, and key provincial markets. These steps would give the newly launched brand a broader retail footprint beyond its initial market introduction. The supplied announcement identifies the planned opening dates and intended coverage areas, but it does not provide individual outlet addresses, service-network details, or further information about after-sales arrangements.

What the Launch Means for Thai EV Buyers

The three-model lineup gives Thai buyers a choice of electric SUV sizes, performance levels, and prices, with announced starting prices ranging from THB 1.449 million to THB 1.749 million. The smart #1 Premium provides the lowest entry price among the three, while the #3 Premium combines coupe-style SUV design with a claimed range of up to 455 km. The #5 Premium offers the highest stated power output, the largest battery, the longest claimed WLTP range, and the clearest fast-charging specification in the supplied details. The planned Bangkok flagship showroom and additional dealership outlets may also improve opportunities for customers to view the vehicles in person as the retail network develops.

Industry Impact & Outlook

smart’s Thai launch adds three premium electric SUVs to the country’s expanding vehicle market and establishes a local distribution and retail plan through Thonburi Stardust and Thonburi Group. The models’ different prices, battery capacities, and claimed ranges give customers distinct options, while the #5 Premium’s stated 800V architecture and 400-kW maximum DC charging capability provide a notable technical point of differentiation within the announced lineup. The planned showroom and 10 dealership shop-in-shop outlets will be important to the brand’s customer access and market development. The next visible milestones are the scheduled November and December 2026 openings, although the supplied announcement does not establish future sales volumes or market share.

Frequently Asked Questions

When did smart officially launch in Thailand?
smart officially launched in Thailand on October 19, 2026, through Thonburi Stardust Co., Ltd., a company within Thonburi Group serving as the local importer and distributor. The initial launch introduced three models: the smart #1 Premium, smart #3 Premium, and smart #5 Premium. Their announced prices are THB 1.449 million, THB 1.549 million, and THB 1.749 million, respectively. The launch marks the start of the brand’s announced Thai retail presence, with a flagship showroom and additional dealership outlets planned for the following months.

Which smart models are available in Thailand at launch?
The initial Thai lineup consists of the smart #1 Premium compact SUV, the smart #3 Premium coupe-style SUV, and the smart #5 Premium five-seat midsize SUV. Each model uses a single-motor, rear-wheel-drive powertrain, but their output, battery capacity, acceleration, and claimed range differ. The #1 Premium and #3 Premium each have a 66-kWh battery, while the #5 Premium has a 100-kWh battery. The three models are priced at THB 1.449 million, THB 1.549 million, and THB 1.749 million, respectively.

What are the prices of the three smart SUVs in Thailand?
The announced Thai prices are THB 1.449 million for the smart #1 Premium, THB 1.549 million for the smart #3 Premium, and THB 1.749 million for the smart #5 Premium. This places the #1 Premium at the lowest price among the three launch models and the #5 Premium at the highest. The #3 Premium sits between them and features a coupe-style SUV body. These figures are the prices stated in the launch announcement; the supplied information does not specify additional fees, optional equipment charges, or financing terms.

What driving range does each model claim?
The smart #1 Premium has a claimed WLTP range of up to 440 km from its 66-kWh battery, while the smart #3 Premium claims up to 455 km with the same stated battery capacity. The smart #5 Premium has a larger 100-kWh battery and a claimed WLTP range of up to 590 km. These figures are manufacturer-stated WLTP range claims in the supplied announcement, rather than guarantees of the distance achievable in every driving situation. Actual range can depend on conditions, but the source provides no Thailand-specific real-world range figures.

How fast can the smart #5 Premium charge?
The smart #5 Premium uses an 800V system that supports DC fast charging at a stated maximum rate of up to 400 kW. The launch information specifies a charging time of less than 18 minutes to increase the battery’s state of charge from 10% to 80%. The model is equipped with a 100-kWh battery and has a claimed WLTP range of up to 590 km. The supplied announcement does not provide equivalent charging-rate or charging-time figures for the smart #1 Premium or smart #3 Premium.

When will smart open its showroom and additional outlets in Thailand?
Thonburi Group plans to open Thailand’s first dedicated smart flagship showroom on Sathorn Road in Bangkok in November 2026. A further 10 shop-in-shop outlets are scheduled for December 2026 at Mercedes-Benz dealerships. The planned network is intended to cover Bangkok, surrounding areas, and key provincial markets. These dates and locations are stated plans in the launch announcement, rather than confirmation that the outlets have already opened. The supplied information does not identify individual dealership addresses or provide a detailed schedule for subsequent network expansion.