Chery iCaur V27 SUV Set for UK Launch in Early 2027

Chery Brings iCaur V27 SUV to the UK in 2027

Chery is preparing to introduce its iCar brand to the United Kingdom under the overseas name iCaur, with sales scheduled to begin in early 2027. The launch will expand the Chinese automaker’s local portfolio with the five-seat V27 SUV as its flagship model. The move continues Chery’s multibrand strategy in Britain, where it already sells vehicles under Omoda, Jaecoo, Lepas, and the Chery name. Since entering the market through Omoda in 2024, the company has expanded its presence through multiple brands. The planned arrival of iCaur adds another dedicated nameplate to that strategy, although UK pricing and the V27’s final powertrain specifications have not yet been announced.

Chery’s Brands Increase Their Share of the UK Market

Chery’s existing brands have gained ground in the United Kingdom since the company began its expansion through Omoda in 2024. Data from the Society of Motor Manufacturers and Traders (SMMT), as reported in the source article, showed that the company’s brands collectively held a 7% share of the UK market during the first nine months of 2026. That performance made Chery the country’s top-selling Chinese automaker over the period. Their combined market share rose to 9.4% in September, when the Jaecoo 7 became the UK’s best-selling model. The figures provide context for the iCaur launch: Chery is adding another brand while its current marques are already building a substantial presence in the British market.

V27 SUV Leads the iCaur UK Launch

The five-seat V27 is the flagship SUV for iCaur and is planned as the brand’s lead vehicle for its UK introduction. The model first went on sale in China in March 2026 as iCar’s first extended-range electric vehicle. Its boxy styling and rear-mounted spare tire distinguish its exterior design, while its positioning gives Chery a new SUV offering for the British market. However, the company has not yet confirmed UK pricing or detailed powertrain specifications. Although the V27’s planned arrival and seating capacity have been reported, buyers will need to wait for further announcements to establish the precise specification, equipment, and pricing of the version intended for Britain.

Extended-Range Electric Powertrain Details Remain Unconfirmed

In markets where the V27 is already offered, it uses an extended-range electric powertrain that includes an onboard combustion engine. The available information does not establish whether the UK version will use the same configuration, so the powertrain for British customers remains unconfirmed. This distinction matters because the specifications of vehicles sold in one market cannot automatically be applied to another market’s version. Chery has not yet announced the UK model’s detailed technical configuration or pricing. Until those details are released, the existing overseas setup provides context for the V27 but should not be treated as a confirmed description of the vehicle that will be sold in the United Kingdom.

Chery to Tune the V27 for British Roads

Chery plans to develop and tune the V27 for British roads at its new research and development center at UTAC Millbrook, according to The Independent. The reported work indicates that the company intends to adapt the SUV for the local driving environment rather than simply announce its arrival without market-specific development. The available report does not detail the individual engineering changes, testing procedures, or final UK specifications, so those elements remain unknown. The development and tuning program will form part of the preparation for the vehicle’s planned early-2027 sales start. Further technical information will be needed to clarify how the British-market model differs, if at all, from versions sold in other countries.

iCaur to Operate With Dedicated UK Sales Channels

Alongside the V27 launch, iCaur will have a dedicated team and its own sales channels in the United Kingdom, separate from Chery’s other brands already operating in the country. This arrangement gives the new marque a distinct local presence within the wider company portfolio. Chery’s strategy therefore combines a broader range of brands with separate commercial channels, rather than relying on a single nameplate to represent all its vehicles. The source article reports that iCaur vehicles are currently sold in 40 countries, reflecting the brand’s existing international reach. It also notes that Chery is expanding local production overseas, including production of the V23 SUV in Malaysia, where the model rolled off the assembly line in July 2026.

UK Pricing and Specifications Await Confirmation

Several important details about the V27’s British launch remain outstanding. Chery has not announced UK pricing or the powertrain specifications for the local version, and it has not confirmed whether the extended-range electric configuration used in other markets will carry over. The company has identified early 2027 as the planned start of UK sales and UTAC Millbrook as the location for development and tuning for British roads. It has also outlined a separate team and sales channels for iCaur. These announced plans establish the broad direction of the launch, but prospective buyers will need confirmed pricing, final specifications, and further product information before making a direct assessment of the UK-market SUV.

Industry Impact & Outlook

Chery’s planned iCaur launch adds another layer to competition in the UK SUV market, where its existing brands have already achieved a 7% share across the first nine months of 2026 and a combined 9.4% in September. A fifth brand could broaden the company’s reach, while dedicated sales channels may help iCaur establish a distinct identity alongside Omoda, Jaecoo, Lepas, and Chery. The V27’s commercial prospects will depend in part on its eventual UK pricing, confirmed powertrain, and how the company adapts it for British roads. For consumers and competing automakers, the next meaningful milestones will be the release of local specifications and pricing ahead of the planned early-2027 sales launch.

Frequently Asked Questions

When is Chery bringing the iCaur V27 to the UK?
Chery plans to begin UK sales of the iCaur V27 SUV in early 2027, expanding its existing range of brands in the British market. The vehicle is expected to lead iCaur’s introduction and will be offered as a five-seat SUV. The company has not yet announced UK pricing or complete local powertrain specifications. It also plans to develop and tune the V27 for British roads at its new research and development center at UTAC Millbrook before the planned sales start.

What is the iCaur V27?
The iCaur V27 is a five-seat SUV and the flagship model for Chery’s iCar brand, which will use the name iCaur in the United Kingdom. The vehicle went on sale in China in March 2026 as the brand’s first extended-range electric vehicle. Its design is described as boxy, with a spare tire mounted on the tailgate. Although the model’s overseas powertrain provides a reference point, Chery has not confirmed the exact configuration or full specifications for the UK version.

What market share have Chery’s brands achieved in the UK?
Chery’s brands collectively held a 7% share of the UK market during the first nine months of 2026, according to figures from the Society of Motor Manufacturers and Traders cited in the source report. Their combined share reached 9.4% in September. The report also stated that this performance made Chery the United Kingdom’s top-selling Chinese automaker over the nine-month period. In September, the Jaecoo 7 became the country’s best-selling model, demonstrating the strong performance of one of Chery’s existing brands.

Will the UK version of the V27 use an extended-range electric powertrain?
The UK powertrain has not been confirmed, so it is not yet possible to say whether British buyers will receive the same setup sold in other markets. Overseas versions use an extended-range electric powertrain that includes an onboard combustion engine. Chery has yet to announce the UK model’s detailed technical specifications. The overseas configuration is therefore useful background, but it should not be treated as a confirmed specification for the British-market vehicle until the company releases official details.

Where will Chery develop the V27 for British roads?
Chery plans to develop and tune the V27 for British roads at its new research and development center at UTAC Millbrook, according to The Independent. The report does not specify the individual engineering changes or testing procedures planned for the UK model. It also does not confirm whether the local vehicle will differ technically from versions sold elsewhere. The announced development work is part of the preparation for the SUV’s planned early-2027 UK sales launch, while final specifications remain to be disclosed.

How will iCaur fit into Chery’s existing UK business?
iCaur is set to become Chery’s fifth brand in the United Kingdom, joining Omoda, Jaecoo, Lepas, and Chery’s namesake brand. Unlike a shared operation across the existing marques, iCaur will have a dedicated team and its own sales channels in Britain. The source report says iCaur vehicles are already sold in 40 countries and notes that Chery is expanding overseas local production, including production of the V23 SUV in Malaysia. The V27’s UK launch will extend that broader international strategy.