Alpine PS1 Concept Debuts at 2026 Paris Motor Show

Alpine PS1 Concept Set for Paris Debut

Alpine will unveil the Alpine PS1 concept car at the 2026 Paris Motor Show on October 12. The model, whose name stands for “Projet Spécial 1,” represents the special-projects pillar within Alpine’s product strategy. This pillar sits alongside the company’s “Extraordinary Everyday” models and its “Icons” range, which is led by the A110. Alpine has not yet disclosed the concept’s complete technical specifications, with full details scheduled to be revealed during the motor show. The PS1 therefore serves as a preview of a distinct part of the automaker’s future product strategy, while its technical characteristics remain undisclosed until the event.

A110 Sculpture Previews Next-Generation Design

Alpine will also publicly debut the A110 Sculpture, a design concept that previews the styling direction of the third-generation A110. The concept draws inspiration from the proportions established across previous A110 generations while adopting the technical foundations of the new Alpine Performance Platform. This approach connects the future model with the visual identity of earlier A110 generations while placing it on a newer technical architecture. The A110 Sculpture therefore provides an early indication of how Alpine intends to evolve the sports car’s design as the next generation approaches. Further development will determine how the concept’s design elements translate into the production model.

Atelier Alpine Expands to More Models

Alpine will additionally broaden its Atelier Alpine personalization program to the A290 and A390. The expansion will introduce new colors, trims and finishes, giving customers additional opportunities to customize these models. Atelier Alpine is part of the company’s effort to provide a broader range of personalization choices across its vehicle portfolio. By extending the program beyond its existing applications, Alpine is bringing customization options to more vehicles within its lineup. The automaker currently operates a retail network spanning 25 countries, providing the commercial footprint through which its expanding personalization and product offerings can reach customers across multiple markets.

Paris Motor Show Will Reveal More Details

The October 12 presentation will provide the first complete technical details of the PS1 concept and further context around Alpine’s product direction. The event will bring together the special-projects strategy represented by PS1, the design preview represented by the A110 Sculpture, and the expanded personalization offering for the A290 and A390. Together, these announcements show Alpine using the Paris Motor Show to present both future product concepts and developments to existing models. The company’s retail presence across 25 countries also provides a broad market base for its portfolio as it continues developing new products, design directions and customer personalization options.

Industry Impact & Outlook

Alpine’s Paris Motor Show plans indicate that the brand is pursuing several product-development paths at the same time, combining a special-project concept, the next-generation A110 design preview and broader personalization across its lineup. The PS1 could provide an early view of how Alpine’s special-projects pillar will contribute to future products, while the A110 Sculpture offers a clearer design link between the current sports car and its successor. The expansion of Atelier Alpine also increases personalization availability across more models. The significance for the brand will become clearer when Alpine releases the PS1’s technical details and provides further information about the third-generation A110.

Frequently Asked Questions

What is the Alpine PS1 concept?
The Alpine PS1 is a concept car representing the special-projects pillar of Alpine’s product strategy and will debut at the 2026 Paris Motor Show. PS1 stands for “Projet Spécial 1” and sits alongside Alpine’s “Extraordinary Everyday” models and “Icons” range, led by the A110. Alpine has not yet released the concept’s full technical specifications. Those details are scheduled to be disclosed during the motor show on October 12, giving attendees and industry observers their first complete look at the concept’s technical characteristics and role within Alpine’s product strategy.