Toyota Motor Vietnam Sales Rise 45% in September 2026

September Sales Growth

Toyota Motor Vietnam sales reached 7,114 vehicles in September 2026, including Lexus, marking an approximately 45% month-over-month increase. Toyota-branded models accounted for 6,935 vehicles, comprising 1,385 domestically assembled units and 5,550 imported vehicles. Hybrid electric vehicle demand also remained significant, with HEV sales reaching 1,821 units during the month. The results underline a strong September performance for Toyota Motor Vietnam across both conventional and electrified vehicle offerings. The company’s sales mix also shows the continued contribution of imported models alongside locally assembled vehicles in supporting overall deliveries during the month.

Top-Performing Toyota Models

The Yaris Cross was Toyota’s best-selling model in Vietnam during September, with 1,799 units delivered, while the Innova Cross followed with 1,461 units. The Land Cruiser FJ recorded 151 deliveries in its first month of compiled sales data, adding another model to the company’s September performance. Across the broader market, Vietnam remains an important sales market for Toyota’s passenger vehicle portfolio, with demand spread across crossover, MPV and other vehicle segments. The September model results highlight the strongest contributors to Toyota’s monthly volume while also providing an initial indication of customer uptake for the newly reported Land Cruiser FJ.

2026 Year-to-Date Performance

Toyota Motor Vietnam’s cumulative sales for the first nine months of 2026 exceeded 55,700 vehicles, representing a 30% year-over-year increase. Lexus contributed 179 units in September, bringing its January-to-September 2026 total to 1,784 vehicles, up 27% from the same period a year earlier. Since entering the Vietnamese market, Lexus has sold more than 17,800 vehicles. Together, the Toyota and Lexus results point to substantial year-to-date volume growth, with the performance supported by Toyota’s broader model lineup and continued demand for hybrid vehicles.

Industry Impact & Outlook

Toyota’s strong September and nine-month growth strengthens its position in Vietnam’s competitive passenger vehicle market, while the 1,821 HEV sales indicate meaningful demand for electrified powertrains within the company’s portfolio. The combination of rising overall deliveries, locally assembled and imported vehicles, and continued Lexus growth gives Toyota multiple sources of volume as it moves through the remainder of 2026. The next key indicator will be whether the company can sustain its year-over-year growth through the final quarter while maintaining momentum across its leading models and hybrid offerings. This performance could also influence competitive responses from other automakers seeking to expand their presence in Vietnam.

Frequently Asked Questions

How did Toyota Motor Vietnam perform in September 2026?
Toyota Motor Vietnam recorded 7,114 vehicle sales in September 2026, including Lexus, representing an approximately 45% increase compared with August. Toyota models accounted for 6,935 units, while HEV sales reached 1,821 units during the month. The Yaris Cross was the top-selling Toyota model with 1,799 deliveries, followed by the Innova Cross with 1,461 units. Toyota’s cumulative sales for the first nine months exceeded 55,700 vehicles, reflecting 30% year-over-year growth. Lexus also reported 179 September sales and reached 1,784 units for the January-September period, up 27% year over year.