Mercedes-Benz India Sales Rise 8% Through September 2026

Mercedes-Benz India Posts Record Nine-Month Sales

Mercedes-Benz India retailed 15,190 vehicles during January through September 2026, representing an 8% year-over-year increase from the 14,132 units sold during the same period in 2025. The result marks the company's highest nine-month sales volume recorded in the domestic market. The performance highlights continued demand across Mercedes-Benz's luxury vehicle portfolio in India during the first nine months of 2026. The automaker's sales momentum also extended into the third quarter, supported by stronger sequential volume and purchasing activity ahead of the festive season.

Q3 Sales Increase 6% Year Over Year

For the quarter ended September 30, 2026, Mercedes-Benz India retailed 5,422 vehicles, an increase of 6% from the 5,119 units delivered in the third quarter of calendar year 2025. Third-quarter volume also climbed 17% sequentially from Q2CY2026. The company attributed part of the July-to-September improvement to early festive-season purchases and consumer finance campaigns. The combination of year-over-year growth and stronger sequential performance contributed to the company's record nine-month result, while financing initiatives and seasonal demand provided additional support during the quarter.

New Electrified Models Support Future Momentum

Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, said, "While upcoming new product like the GLC BEV has already created high anticipation in the market, deliveries of the much-awaited electrified S-Class will begin this month." The company therefore enters the next phase of the year with two important electrified-product developments highlighted by its leadership. The GLC BEV is generating market anticipation, while deliveries of the electrified S-Class are scheduled to begin in October 2026. These products add to the company's luxury portfolio as it continues expanding its electrified offerings in the domestic market.

Core Luxury Portfolio Remains the Main Sales Driver

The Core Luxury portfolio, comprising the C-Class, Long Wheelbase E-Class, GLC, and GLE, generated approximately 60% of Mercedes-Benz India's total sales during the first nine months of 2026. The Top-End Luxury segment, consisting of the S-Class, Mercedes-Maybach, G-Class, V-Class, and AMG variants, contributed more than 25% of overall sales and recorded 13% year-over-year growth. The Entry Luxury category, led by the GLA and CLA BEV, increased 4% year over year and represented 15% of the company's sales mix. The results show contributions from all three portfolio segments.

Industry Impact & Outlook

Mercedes-Benz India's record nine-month volume strengthens its position in the domestic luxury passenger-car market and indicates sustained demand across core and top-end offerings. The 13% growth in Top-End Luxury and the upcoming electrified S-Class deliveries could be particularly relevant as premium buyers gain access to additional electrified choices. Meanwhile, continued interest in the GLC BEV could support further expansion of the company's electric portfolio. Near-term performance will depend on how these new products translate into deliveries, while festive-season demand and consumer financing activity could continue influencing sales momentum through the remainder of 2026.

Frequently Asked Questions

What were Mercedes-Benz India's sales during January through September 2026?
Mercedes-Benz India retailed 15,190 vehicles during January through September 2026, an 8% increase from the 14,132 units sold during the corresponding nine-month period of 2025. The company said this represented its highest nine-month sales volume on record in the domestic market. Third-quarter deliveries also increased to 5,422 vehicles, up 6% year over year and 17% sequentially from the second quarter. The company attributed part of the quarterly improvement to early festive-season purchases and consumer finance campaigns.