GWM September Sales Fall 13.99% as Overseas Growth Slows

GWM Reports Steeper September Sales Decline

GWM September sales reached 114,944 vehicles, a 13.99% year-over-year decline despite a 1.37% increase from August. The result represented the Chinese automaker's steepest sales decline of the year, as stronger overseas deliveries were unable to offset a deeper contraction in its home market. The year-over-year decrease was also the company's largest since January 2025, when comparisons were less favorable. The September 2025 baseline was particularly strong, with sales of 133,639 vehicles representing a 23.29% year-over-year increase. For the first nine months of the year, Great Wall Motor delivered 920,302 vehicles, down 0.33% from the same period a year earlier.

Overseas Sales Continue Supporting Overall Volumes

International operations remained an important source of support for GWM, although overseas growth moderated in September. The company sold 60,019 vehicles outside its domestic market during the month, an increase of 19.40% from a year earlier. That was the slowest overseas growth recorded by the company this year. Overseas deliveries also declined 4.00% from August's record 62,517 vehicles, but still represented 52.22% of total September sales. During the first nine months, overseas sales reached 475,977 vehicles, up 42.43% year-over-year. The figures show that international markets continued to cushion the impact of weakening domestic demand, even as the pace of overseas expansion began to slow.

Domestic Sales Extend Long Decline

Based on GWM's reported total and overseas deliveries, domestic sales were approximately 54,925 vehicles in September. That represented a decline of about 34% year-over-year and marked the 11th consecutive monthly decrease in domestic sales. At the same time, domestic deliveries increased by about 8% from August, indicating some month-over-month improvement despite the continued annual contraction. The widening difference between domestic and overseas performance remains a central feature of GWM's sales results. While international markets generated substantial growth during the first nine months, the scale of the domestic decline continued to weigh on the company's overall volume and pushed cumulative sales slightly below the prior-year level.

NEV Sales Reach Record Share of Total

GWM sold 41,982 new energy vehicles in September, down 8.66% year-over-year but up 3.15% from August. NEVs represented a record 36.52% of the company's total September sales, showing that electrified vehicles continued to account for a growing portion of its monthly mix despite the annual decline in NEV volume. For the first nine months, however, GWM's NEV sales totaled 261,967 vehicles, down 5.92% year-over-year. The September result therefore combined a stronger monthly contribution from electrified models with weaker cumulative performance. The record monthly sales mix also highlights the increasing importance of NEVs within GWM's portfolio as the company manages differing demand trends across its product categories and markets.

Haval, Tank and Wey Face September Pressure

GWM's major established brands recorded mixed but generally weaker September results. Haval, its core brand, sold 66,558 vehicles, down 18.76% year-over-year. Its nine-month sales reached 515,080 vehicles, shifting from growth to a 2.54% decline. Tank, the company's off-road brand, sold 15,178 vehicles, down 29.21% from a year earlier and 14.43% from August. Its first-nine-month total fell 13.53% year-over-year to 142,796 vehicles. Premium brand Wey recorded 6,976 September sales, a 36.73% year-over-year decline and its fourth consecutive monthly decrease. Despite the monthly weakness, Wey's nine-month sales remained 4.70% higher than a year earlier at 66,582 vehicles.

Ora Remains a Major Growth Bright Spot

Ora continued to provide one of the strongest positive contributions within GWM's brand portfolio. The brand sold 11,202 vehicles in September, an increase of 79.09% from a year earlier and its sixth consecutive month of growth. For the first nine months, Ora sales doubled year-over-year to 59,429 vehicles, already surpassing the brand's full-year 2025 total of 48,289 vehicles. However, the pace of monthly expansion moderated. September's 79.09% growth was below August's 110.95% increase and marked the first time since April that Ora's year-over-year growth fell below 100%. The results nevertheless show continued momentum for Ora even as several of GWM's larger brands experienced annual sales declines.

Pickup Trucks Post Stronger September Growth

GWM's pickup truck business delivered another area of improvement in September. Pickup truck sales reached 15,020 vehicles, increasing 16.43% year-over-year and 22.23% compared with August. The monthly gain provided a counterpoint to weaker results from several passenger-vehicle brands and contributed additional support to the company's overall September performance. Across China, GWM's sales mix therefore reflected sharply different trends between individual product groups, with pickups and Ora recording notable growth while Haval, Tank, and Wey experienced annual declines. The combination of stronger international deliveries, growing NEV mix, pickup momentum, and Ora's expansion helped offset some pressure, but these gains were not sufficient to prevent an overall year-over-year sales decline.

Industry Impact & Outlook

GWM's September results highlight the growing importance of international markets as domestic demand remains under pressure. Overseas deliveries accounted for more than half of monthly sales, while the company's record NEV share and strong Ora performance indicate areas where product and geographic diversification are providing support. At the same time, declining Haval, Tank, and Wey volumes show that weakness remains broad across several established brands. The company's near-term performance will therefore depend on whether overseas expansion can continue offsetting domestic declines, while NEV adoption, pickup demand, and Ora's growth provide additional support. The balance between these factors will be important to GWM's ability to stabilize cumulative sales after the first nine months.

Frequently Asked Questions

What were GWM's September sales?
GWM sold 114,944 vehicles in September, representing a 13.99% year-over-year decline despite a 1.37% increase from August. Overseas deliveries reached 60,019 vehicles, while domestic sales were approximately 54,925 vehicles based on the reported totals. The company also sold 41,982 new energy vehicles, which represented a record 36.52% of total monthly sales. For the first nine months, GWM's overall sales totaled 920,302 vehicles, down 0.33% year-over-year. The September result reflected a sharp domestic decline that was only partly offset by continued international growth and stronger performance from selected brands and product categories.