DS N°7 Leads DS Automobiles Lineup at Paris Motor Show

On September 28, Stellantis announced that DS Automobiles will present its newest models at the Paris Motor Show 2026 from October 13 to 18 in Hall 4. DS N°7 will serve as the main highlight as the new SUV begins its market launch. The display will bring together six production models alongside a surprise concept car intended to preview the brand’s future direction. The presentation will give visitors in France an overview of DS Automobiles’ current electrified vehicle range while also introducing a design study focused on the company’s future styling approach.

DS Automobiles Paris Motor Show Lineup

The production display will include the all-electric DS N°8, along with three versions of the new SUV: Etoile hybrid, Etoile E-Tense FWD long range, and Premiere E-Tense AWD long range. The lineup will also feature the DS 3 Maison Sarah Lavoine hybrid and the DS N°4 Etoile plug-in hybrid. Together, these vehicles represent a mix of battery-electric, hybrid, and plug-in hybrid propulsion configurations within the brand’s current model portfolio. The range will be presented as part of DS Automobiles’ broader showcase at the Paris event.

New SUV Takes Center Stage

The new SUV will receive particular attention because its Paris presentation coincides with the start of its market launch. Its three displayed versions cover different electrified powertrain configurations, including a hybrid model, a front-wheel-drive E-Tense long-range version, and an all-wheel-drive E-Tense long-range version. The inclusion of these variants allows the brand to present multiple approaches within the same vehicle line. The showcase therefore combines an important new market introduction with a broader demonstration of the propulsion choices available across the DS Automobiles range.

Future Design Concept Preview

Alongside the six production models, DS Automobiles will reveal an exploratory concept car that provides an early indication of the brand’s future design direction. The company has not disclosed further technical details about the concept in the announcement, making its presentation one of the event’s surprise elements. Its role is positioned around design exploration rather than a confirmed production launch. The concept will therefore complement the production lineup by showing how DS Automobiles may express its future visual identity while the current models demonstrate vehicles already progressing through the market.

Industry Impact & Outlook

The Paris showcase places DS Automobiles’ expanding electrified lineup alongside a future-oriented design study, giving the brand an opportunity to connect current product launches with its longer-term design strategy. The mix of battery-electric, hybrid, and plug-in hybrid vehicles reflects multiple electrification approaches within its passenger-car portfolio, while the new SUV’s market launch makes it particularly relevant to the brand’s immediate product activity. The concept could provide an early reference point for future styling themes, although the announcement does not confirm production plans. Further details about the concept and market progress of the new SUV are expected as the event approaches.

Frequently Asked Questions

What will DS Automobiles showcase at the 2026 Paris Motor Show?
DS Automobiles will display six production models and a surprise concept car during the 2026 Paris Motor Show, with the new SUV serving as the main production highlight. The lineup includes the all-electric DS N°8, three SUV versions, the DS 3 Maison Sarah Lavoine hybrid, and the DS N°4 Etoile plug-in hybrid. The concept car will explore the brand’s future design direction, while the production vehicles demonstrate its current range of battery-electric, hybrid, and plug-in hybrid offerings.