LEPAS Romania Launch Brings L8 PHEV to Local Dealers

LEPAS Begins Romanian Market Entry

The LEPAS Romania launch marks the official market entry of Chery Auto’s premium NEV brand, following its first dealer signing ceremony in Sibiu on September 21. LEPAS partnered with five local dealers covering five key cities as part of the initial market expansion. The agreements establish the foundation for the brand’s retail presence in Romania and support the planned distribution of its vehicles through a local dealership network. The move represents the first formal commercial step for LEPAS in the Romanian market, with the company preparing to establish sales and service operations alongside its vehicle launch.

LEPAS L8 PHEV Arrives Ahead of Launch

The first batch of LEPAS L8 PHEV vehicles has already arrived in Romania and is scheduled to be distributed to dealerships across the country. The L8 PHEV will accompany the brand’s official Romanian launch in September 2026, giving dealers vehicles to support the initial market rollout. The arrival of the first vehicles follows the dealer agreements signed in Sibiu and connects the brand’s planned retail presence with an immediately available product. The L8 PHEV is therefore positioned as the first LEPAS model introduced to Romanian customers as the company establishes its local operations.

Dealer and Service Network Expansion

LEPAS plans to continue expanding its dealer, sales, and service network throughout Romania following the initial agreements. The five-dealer structure provides an opening presence across five key cities, while the planned network expansion is intended to extend the brand’s local commercial and after-sales reach. For customers, broader dealer coverage can provide additional access to vehicles and service facilities as LEPAS develops its Romanian operations. The company’s next phase will therefore focus on expanding its local network beyond the initial group of dealers while supporting distribution of the L8 PHEV and the brand’s broader entry into the market.

Industry Impact & Outlook

LEPAS’s Romanian entry gives Chery Auto’s premium NEV brand an initial retail and service foundation in a new European market, with five dealers providing the starting network for the launch. The arrival of the L8 PHEV means the brand’s market introduction is moving from dealer agreements toward vehicle distribution and customer availability. The most immediate focus will be on expanding sales and service coverage beyond the initial five cities and establishing the local infrastructure needed to support continued operations. The development also makes Romania an early market for LEPAS’s international expansion, while the company’s future progress will depend on how effectively it grows its dealer network and supports the L8 PHEV rollout.

Frequently Asked Questions

When will LEPAS officially launch in Romania?
The LEPAS Romania launch is scheduled for September 2026, alongside the introduction of the L8 PHEV. The brand has already signed agreements with five local dealers across five key Romanian cities, establishing its initial retail network before the formal launch. The first batch of L8 PHEV vehicles has also arrived in Romania and will soon be distributed to dealerships across the country. LEPAS plans to continue expanding its dealer, sales, and service network as it develops its presence in the Romanian market.