Onvo L90 Starry Gold Package Launches at 6,000 Yuan

Onvo L90 Starry Gold Package Launches

Nio Inc’s Onvo sub-brand has introduced the Starry Gold design package for the L90 large electric SUV at a promotional price of 6,000 yuan, or about $890. The package has a listed price of 10,000 yuan, making the promotional offer 40% lower than its regular price. Onvo announced the package on Weibo on September 23, saying it combines a new Starry Gold exterior design with a Mist Gray-themed interior. Display vehicles have also arrived at stores, giving customers an opportunity to view the updated styling before purchase.

Exterior And Interior Design Updates

The Starry Gold package focuses on visual changes rather than mechanical upgrades. The exterior combines a Starry Blue body with a Dawn Gold upper section, while titanium-gold trim is used around the floating roof to create a two-tone appearance. Inside, the Mist Gray theme combines cool gray surfaces with soft, warm lighting. The available images show gray seats across three rows, embroidered Onvo logos, a central touchscreen and a panoramic glass roof. Onvo has not announced changes to the powertrain, battery system or driver-assistance hardware as part of this package.

L90 Deliveries Remain Below Early Levels

The new styling package arrives as L90 deliveries remain significantly below the model’s strongest monthly levels. The L90 delivered 2,209 vehicles in August, representing an 11.90% increase from July but a 79.11% decline from the same month a year earlier. The L90 initially recorded much higher monthly delivery volumes after its launch, making the latest promotional design package part of a broader effort to introduce additional selling points for the existing SUV.

L90 Monthly Deliveries in 2025 and 2026

The delivery data shows how the L90’s monthly volume has changed since deliveries began in August 2025. The model delivered 10,575 vehicles in August 2025 and reached its monthly peak of 11,722 vehicles in October. In 2026, monthly deliveries were 1,502 in January, 1,317 in February, 3,360 in March, 2,068 in April, 4,054 in May, 3,461 in June, 1,974 in July and 2,209 in August. Deliveries totaled 19,945 vehicles during the first eight months of 2026.

2026 L90 Adds New Hardware And Software Options

The current L90 model went on sale on April 21, with deliveries beginning May 9. It is available with six-seat and seven-seat layouts and introduced versions equipped with LiDAR along with Nio World Model driver-assistance technology. The model starts at 265,800 yuan with the battery included, while the price is 179,800 yuan under the BaaS battery-rental plan. These specifications distinguish the current model from the earlier version while giving customers multiple seating and battery-ownership options within the large electric SUV segment.

Onvo Expands Design Packages Across Its Lineup

The Starry Gold package follows a series of design-focused releases across Nio’s brands, with the strategy centered on giving existing vehicles additional styling choices and fresh selling points. Onvo launched the Starlight design package for the L80 large five-seat SUV on September 11, combining Starry Blue paint with 21-inch wheels and a promotional price of 10,080 yuan. The Nio Inc main brand has also introduced the Lanyue package for the third-generation ES8 and the purple-themed Aura Edition for the EC6.

Special Editions Add More Choice

Firefly, another brand within the Nio portfolio, has also repeatedly used special editions featuring exclusive paint colors, decals and interior treatments. The approach allows brands to refresh existing products without the article indicating a corresponding powertrain or battery redesign. For the L90, the Starry Gold package therefore adds a distinct visual configuration while leaving the announced mechanical and driver-assistance specifications unchanged. The promotional pricing also provides a lower-cost entry point for customers who want the package’s exterior and interior treatment without a separate technology upgrade.

Industry Impact & Outlook

The L90 Starry Gold package illustrates how electric-vehicle brands can use styling variations and promotional pricing to create new purchase incentives around existing models. For Onvo, the package adds another configuration to the L90 lineup while the model’s recent delivery volume remains below its 2025 peak. Its immediate significance is therefore tied to product positioning and customer choice rather than a change in vehicle technology. The next relevant indicator will be whether the new design package contributes to higher L90 demand and whether similar limited or exclusive editions continue across Nio’s brands.

Frequently Asked Questions

What is the Onvo L90 Starry Gold package?
The Onvo L90 Starry Gold package is a design-focused option that adds a Starry Blue and Dawn Gold two-tone exterior, titanium-gold trim and a Mist Gray-themed interior. Onvo announced the package on September 23 at a promotional price of 6,000 yuan, compared with a listed price of 10,000 yuan. The package focuses on styling changes and does not include announced upgrades to the L90’s powertrain, battery or driver-assistance hardware. Display vehicles for the package have arrived at Onvo stores, allowing customers to view the updated design.