Onvo L90 Starry Gold Package Launches September 23

The Onvo L90 Starry Gold package will go on sale September 23, adding a new exterior color combination and a Mist Gray-themed luxury interior option to the three-row large electric SUV. The package uses Starry Blue as the main exterior color, while Dawn Gold accents the upper body and titanium-gold trim outlines the floating roof. Onvo said the design is intended to evoke a bright moon rising from the sea and express wishes for family reunion. Display vehicles are scheduled to reach stores on the same day, while pricing for both packages has not been announced.

The exterior treatment builds on a color introduced earlier for another model in the brand's lineup. Starry Blue first appeared on September 11 with the L80 Starlight design package, which also included 21-inch wheels and carried a limited-time price of 10,080 yuan. For the L90, the new package changes the visual presentation rather than the underlying vehicle specification. The accompanying Mist Gray interior uses cool gray tones with soft, warm lighting, drawing its theme from mountain mist at dawn and dusk.

The update does not include announced changes to the L90's powertrain, battery system, or smart driving hardware. The model currently sells for 265,800 yuan to 299,800 yuan with the battery pack included. Under the battery-as-a-service, or BaaS, rental arrangement, the price range is 179,800 yuan to 213,800 yuan. The current 2026 L90 launched April 21 and began deliveries May 9, making this design-focused package a separate update to a vehicle that already received substantial hardware and software changes earlier in the year.

The 2026 L90 introduced Nio's in-house developed Shenji NX9031 smart driving chip and added variants equipped with LiDAR, alongside the Nio World Model smart driving solution. The new design package therefore concentrates on appearance and cabin presentation rather than the technology stack that defines the current model. The timing also comes as monthly deliveries remain far below the level recorded shortly after launch, giving the brand another way to generate attention around an existing vehicle without announcing a change to its current pricing structure.

The L90 recorded 2,209 deliveries in August, an 11.90% increase from July but a 79.11% decline from the 10,575 units delivered in August 2025. The model reached a monthly peak of 11,722 deliveries in October 2025 and has generally moved lower since then. During the first eight months of 2026, it recorded 19,945 deliveries, bringing cumulative deliveries to 63,330 units. In August, the L90 represented 6.16% of Nio Inc's deliveries, compared with 33.78% a year earlier.

Onvo L90 Monthly Deliveries in 2025 and 2026

The monthly delivery record highlights the change in the L90's sales trajectory between its initial launch period and 2026. The model reached five-digit monthly deliveries during several months of 2025 before moving substantially lower in subsequent months. The available figures show that 2026 deliveries have remained below the model's October 2025 peak, with August recording 2,209 units. The table below preserves the reported monthly figures for both years and provides the underlying delivery context for the latest design-package launch.

The monthly delivery pattern shows how sharply the model's contribution has changed over the past year. After reaching 10,575 units in August 2025, deliveries rose to 10,997 in September and 11,722 in October before falling to 5,971 in November and 4,120 in December. The 2026 monthly figures remained below the previous peak, with 1,502 units in January, 1,317 in February, 3,360 in March, 2,068 in April, 4,054 in May, 3,461 in June, 1,974 in July, and 2,209 in August.

The new package is part of a broader sequence of design packages and special editions introduced across the Nio Inc portfolio. On September 11, Onvo introduced the L80 Starlight package. The main Nio brand then introduced the Lanyue package for the third-generation ES8 at 25,800 yuan as an option on the entry-level variant, followed by the purple-themed EC6 Aura Edition with a starting price of 369,800 yuan including the battery. These launches add new visual themes and option structures to existing models without requiring a conventional model-year redesign.

The approach was also used earlier by Firefly, the Nio Inc brand aimed at younger consumers. Firefly introduced multiple special editions featuring exclusive colors and decals, including the Club Spiaggia edition announced August 28 with production limited to 666 units. Taken together, the recent launches show a recurring use of styling packages and limited editions as a way to refresh attention around established products. For the L90, the Starry Gold and Mist Gray treatments provide new design choices while leaving the announced powertrain, battery, and smart driving hardware unchanged.

Industry Impact & Outlook

The L90 package gives Nio Inc another product-marketing lever at a time when the model's monthly deliveries are substantially below its 2025 peak. Because the announced update is centered on exterior colors and interior treatment, its immediate role is to create a fresh reason for customers to revisit an existing large electric SUV rather than materially reposition its technology or pricing. The next relevant signals will be customer response to the package, store traffic after the September 23 launch, and subsequent monthly deliveries. The strategy also illustrates how established vehicle lines can be refreshed through design-led editions without a full hardware update.

Frequently Asked Questions

What does the new L90 design package change?
The package changes the vehicle's exterior colors and interior presentation while leaving the announced powertrain, battery, and smart driving hardware unchanged. The exterior combines Starry Blue with Dawn Gold and titanium-gold trim, while the interior uses a Mist Gray theme with cool gray tones and warm lighting. The package is scheduled to go on sale September 23, with display vehicles arriving at stores the same day. Onvo has not disclosed pricing for either the exterior design package or the accompanying luxury interior package.