Aistaland GX7 Launch Set for September 23 With 20,000 Orders

Aistaland GX7 Launch Set for September 23

Aistaland GX7 launch is scheduled for September 23, when the jointly developed brand from GAC Group and Huawei will officially introduce its second model. The five-seat extended-range sport utility vehicle opened for pre-sales on September 4 at prices ranging from 249,900 yuan ($36,980) to 311,900 yuan. Aistaland said the GX7 attracted more than 20,000 pre-orders within 18 hours of opening, with deliveries planned to begin on the launch day. The SUV represents a significant expansion for the brand, moving beyond its earlier shooting-brake focus into the larger family SUV segment.

GX7 Variants and Dimensions

The GX7 will be offered in three variants, all using extended-range powertrains. The rear-wheel-drive Ultra version carries a pre-sales price of 249,900 yuan, while dual-motor and tri-motor all-wheel-drive versions are priced at 269,900 yuan and 311,900 yuan, respectively. The SUV measures 5,099 mm in length, 2,006 mm in width and 1,750 mm in height, with a 3,070 mm wheelbase. Aistaland identifies the Aito M7, Li Auto's Li L6 and Xiaomi's YU7 among the GX7's principal rivals. The model therefore enters a competitive large-SUV environment while offering three powertrain configurations designed to cover different performance requirements.

Huawei Driver Assistance and Level 3 Architecture

The GX7 will use Huawei's Qiankun ADS 5 driver-assistance system, supported by four LiDAR units and 38 perception sensors. The sensor package includes an 896-line dual-optical-path LiDAR designed to support the vehicle's perception capabilities. Aistaland says the GX7 is the only model in its class built on an architecture designed for Level 3 autonomous driving. The architecture incorporates redundancy across power supply, steering, braking, communications, positioning, computing, perception and interaction systems. These design characteristics are central to the vehicle's technology positioning and distinguish its underlying architecture from a conventional vehicle platform focused primarily on driver-operated functions.

Cabin Technology and Flexible Interior

Inside, the GX7 features HarmonySpace 6, two 15.6-inch displays and an 88-inch augmented-reality head-up display. The second-row seats can be converted into a fully flat bed in 20 seconds, while the cabin supports more than 12 configurations. These features give the vehicle a strong emphasis on passenger comfort and flexible interior use alongside its technology-focused equipment. The combination of multiple cabin layouts, large displays and an augmented-reality head-up display extends the GX7's positioning beyond powertrain performance and driver assistance. Its five-seat configuration and larger SUV body also align the model with family-oriented use cases targeted by the segment.

800-Volt Powertrain and Charging Performance

The tri-motor all-wheel-drive GX7 uses an 800-volt platform with peak power of 550 kW and a claimed 0-to-100 km/h acceleration time of 3.9 seconds. It supports 5C fast charging, enabling the battery to charge from 30% to 80% in approximately 10 minutes. All three variants use batteries supplied by CATL. The GX7 offers a CLTC battery-only range of 325 to 385 kilometers, while its combined range is rated at 1,500 to 1,580 kilometers. These specifications give the model an extended-range configuration combining electric driving capability with substantially longer stated total range, while the highest-output variant adds high-voltage charging and performance hardware.

Aistaland's New Partnership Model and Sales Challenge

Aistaland is one of the brands Huawei has established with Chinese automakers through a partnership model that is separate from the brands operating under the Huawei-led Harmony Intelligent Mobility Alliance. Huawei's team works alongside GAC in Guangzhou, while GAC remains responsible for vehicle development and manufacturing. The brand's first model, the GT7, launched on June 26, but its sales have not yet gained substantial traction. Aistaland sold 2,658 vehicles in July before monthly sales declined 58.62% to 1,100 vehicles in August. The GX7 therefore arrives as a larger and more strategically important product intended to broaden the brand's addressable market beyond its earlier shooting-brake offering.

Industry Impact & Outlook

The GX7's entry expands Aistaland's exposure to the larger family SUV market, which offers a broader customer base than the shooting-brake segment targeted by the GT7. Its combination of extended-range powertrains, advanced driver assistance, Level 3-oriented architecture, high-voltage charging and flexible cabin features places the vehicle in a technology-intensive competitive environment alongside established SUV offerings. The September 23 launch and planned same-day deliveries will provide an important test of whether strong initial pre-order activity can translate into sustained deliveries and improve Aistaland's sales performance. The outcome will also provide an early indication of how effectively the GAC-Huawei partnership model can scale beyond its first vehicle.

Frequently Asked Questions

When will the Aistaland GX7 launch take place?
The Aistaland GX7 launch is scheduled for September 23, following the vehicle's September 4 pre-sale opening. Aistaland said deliveries will begin on the launch day, while the SUV has already attracted more than 20,000 pre-orders within 18 hours of entering pre-sales. The GX7 is the brand's second model and its first move into the larger family SUV segment after the GT7 shooting brake. It will be offered in three extended-range variants, including rear-wheel-drive, dual-motor all-wheel-drive and tri-motor all-wheel-drive configurations, with pre-sales prices ranging from 249,900 yuan to 311,900 yuan.