HARMAN SDVerse Partnership Opens New Software Marketplace

HARMAN Joins SDVerse to Expand Automotive Software Access

On September 15, HARMAN, a subsidiary of Samsung Electronics Co., Ltd., announced that it had joined SDVerse, an automotive B2B marketplace focused on software. The move gives automotive OEMs another channel for discovering and comparing software products and engineering capabilities across the software-defined vehicle lifecycle. Through HARMAN, customers can access a portfolio covering cloud-based software development and validation, digital services, in-vehicle experiences, and automotive engineering. The company said the marketplace will also support its continued expansion of software products and engineering services aimed at helping automakers accelerate SDV innovation.

HARMAN Makes Software Portfolio Available Through SDVerse

By participating in SDVerse, HARMAN is making its software products and services available to automotive OEMs through a centralized marketplace. The platform is designed to let customers discover and compare capabilities from established suppliers and software developers rather than relying solely on individual supplier channels. For HARMAN, the marketplace creates an additional route for presenting software and engineering capabilities to automakers seeking technologies for different stages of SDV development. Its available portfolio includes capabilities related to cloud-based software development and validation, digital services, in-vehicle experiences, and automotive engineering, connecting its offerings with multiple requirements within the broader vehicle software lifecycle.

SDVerse Connects Automakers With Software Capabilities

SDVerse is positioned as a centralized B2B marketplace intended to simplify how automakers source software technologies and engineering capabilities. Its model allows suppliers and software developers to showcase solutions while giving automotive customers a place to evaluate available capabilities. HARMAN's participation therefore adds its existing software and engineering portfolio to a marketplace specifically focused on automotive software. The company said customers can explore offerings that support cloud-based development and validation, digital services, in-vehicle experiences, and automotive engineering. This approach addresses the need to manage development complexity while giving OEMs another way to identify technologies that can support software-defined vehicle programs.

HARMAN Plans to Expand Its SDVerse Portfolio

HARMAN also said its presence on SDVerse will continue to develop, with additional software products and engineering services planned for the marketplace. The stated objective is to provide automakers with more capabilities that can support SDV innovation and different phases of vehicle software development. The planned expansion builds on the portfolio HARMAN is initially making available through SDVerse, which already spans software development and validation, digital services, in-vehicle experiences, and automotive engineering. As the company adds further offerings, customers using the marketplace will have access to a broader selection of HARMAN capabilities for evaluating and sourcing software-related technologies and services.

Industry Impact & Outlook

HARMAN's participation adds another established automotive technology supplier to a marketplace designed specifically around software sourcing, giving OEMs an additional channel for comparing capabilities across the SDV lifecycle. The practical significance is tied to how automakers manage increasingly complex software development, validation, digital services, and in-vehicle experience requirements. For HARMAN, continued portfolio expansion can broaden the range of capabilities it presents through SDVerse, while automotive customers gain another marketplace-based route to its software and engineering services. The next step identified by the company is the addition of further products and services to support automakers pursuing SDV innovation.

Frequently Asked Questions

What does HARMAN joining SDVerse mean for automotive OEMs?
HARMAN joining SDVerse gives automotive OEMs another centralized channel for discovering and comparing software products and engineering services. Its portfolio available through the marketplace covers cloud-based software development and validation, digital services, in-vehicle experiences, and automotive engineering. The platform also brings HARMAN's offerings into a marketplace where established suppliers and software developers can present capabilities to automakers. HARMAN said it plans to continue expanding its SDVerse portfolio with additional software products and engineering services intended to help automakers accelerate software-defined vehicle innovation.