Fang Cheng Bao Formula S Sedan Launch Set for September 16

Fang Cheng Bao Formula S will officially enter the sedan market on September 16, when the BYD personalized sub-brand launches its first sedan lineup. Fang Cheng Bao announced the launch date Thursday through Weibo but did not disclose additional details about the event. Final prices for the Formula S sedan and Formula S GT shooting brake will be revealed during the launch. Both models began accepting pre-orders on August 20, with pre-sales prices ranging from 230,000 yuan ($33,940) to 280,000 yuan, below the widely expected range of 250,000 yuan to 300,000 yuan.

Fang Cheng Bao Enters the Sedan Market

The Formula S series represents the third product line from Fang Cheng Bao, following the rugged off-road Bao series and the urban-focused Tai series. The launch therefore expands the brand beyond its established vehicle categories and gives it a direct presence in the sedan segment. The Formula S sedan and Formula S GT shooting brake are positioned as the initial models in this expansion, while the previously announced Formula SL coupe remains unavailable for pre-orders. Final retail pricing for the first two models will be confirmed at the September 16 event.

DiSus-M Suspension Debuts on Formula S

The Formula S series will be the first Fang Cheng Bao lineup to feature BYD's DiSus-M intelligent magnetorheological suspension, according to a media invitation for the launch. The system uses magnetorheological fluid to adjust damping within milliseconds, allowing suspension behavior to be changed rapidly. Magnetorheological suspension technology has previously been associated primarily with supercars from brands including Ferrari and Lamborghini. Its use on models carrying pre-sales prices starting at 230,000 yuan demonstrates BYD's approach of extending advanced vehicle technologies into more accessible price segments.

Formula S Dimensions and Powertrain Options

The Formula S is positioned as a mid- to large-size sedan, measuring 5,060 mm in length, 1,967 mm in width and 1,483 mm in height, with a 2,960 mm wheelbase. The Formula S GT has similar exterior dimensions and uses the same wheelbase. Rear-wheel-drive configurations provide peak motor outputs of either 245 kW or 300 kW, while the all-wheel-drive configuration delivers a combined peak output of 490 kW. These specifications place the models in a performance-oriented segment while giving buyers multiple drivetrain configurations within the lineup.

Battery Capacity and CLTC Range

The Formula S lineup will use battery packs with capacities of 76.744 kWh and 92.093 kWh. Depending on configuration, the vehicles offer CLTC driving ranges from 730 kilometers to 900 kilometers. The entire lineup is equipped with BYD's second-generation Blade Battery and supports flash charging. These specifications combine relatively large battery capacities with a broad claimed driving range, while the charging capability is intended to reduce the time required to replenish the battery during regular vehicle use.

Formula S Series Specifications

The core specifications announced for the Formula S family show how Fang Cheng Bao is positioning its first sedans across performance, range and charging capabilities. The two launch models share broadly similar dimensions, while drivetrain choices distinguish their output levels. The battery options also provide different range figures, giving the lineup a combination of rear-wheel-drive, all-wheel-drive and long-range configurations. The following figures summarize the key specifications disclosed before the September 16 launch event.

Pre-Sales Pricing Undercuts Expectations

Pre-orders for the Formula S sedan and Formula S GT opened August 20 at prices ranging from 230,000 yuan ($33,940) to 280,000 yuan. Those pre-sales prices were lower than the 250,000 yuan to 300,000 yuan range that had been widely anticipated before the models opened for orders. The final transaction prices have not yet been announced, making the September 16 launch important for confirming where the vehicles will ultimately sit within the market. The pricing decision also gives potential buyers a clearer reference point for evaluating the models against competing sedans.

Fang Cheng Bao Sales Accelerate

The sedan launch comes as BYD's Fang Cheng Bao brand continues to report rapidly increasing sales. The brand delivered 41,568 vehicles in August, representing a 155.57% year-over-year increase. Fang Cheng Bao also said in early August that cumulative sales had surpassed 500,000 vehicles in less than three years. At that point, the brand reported an average transaction price exceeding 223,000 yuan, indicating that its expansion into sedans is taking place alongside substantial sales growth across its existing product portfolio.

Fang Cheng Bao Monthly Sales 2024-2026

The monthly sales figures show a substantial increase in Fang Cheng Bao's deliveries through the first eight months of 2026. Monthly volume rose from 21,581 vehicles in January to 41,568 vehicles in August, while every month shown for 2026 exceeded the corresponding figure from 2025. The 2025 monthly totals also increased sharply during the year, reaching 50,868 vehicles in December. The historical data provides context for the Formula S launch by showing the pace at which the brand's sales base has expanded before adding its first sedan products.

Industry Impact & Outlook

Fang Cheng Bao's sedan expansion could broaden the brand's competitive reach while testing whether its rapidly growing customer base extends beyond off-road and urban-focused vehicles. The combination of advanced DiSus-M suspension, second-generation Blade Battery technology, flash charging, multiple power outputs and a CLTC range of up to 900 kilometers gives the new lineup a technology-focused position in the sedan market. The September 16 launch should clarify final pricing and provide the next important indication of how Fang Cheng Bao intends to compete as China's vehicle market continues to develop.

Frequently Asked Questions

When will the Fang Cheng Bao Formula S launch?
Fang Cheng Bao will officially launch its first sedan lineup, the Formula S series, on September 16, with final vehicle prices scheduled to be disclosed during the launch event. The lineup includes the Formula S sedan and Formula S GT shooting brake, both of which opened for pre-orders on August 20. Their pre-sales prices range from 230,000 yuan ($33,940) to 280,000 yuan, below the previously anticipated range of 250,000 yuan to 300,000 yuan. The series also introduces BYD's DiSus-M intelligent magnetorheological suspension technology.