Toyota Motor Vietnam August 2026 Sales Fall 31%

August Sales Decline Amid Ghost Month Demand

Announced on September 3, 2026, Toyota Motor Vietnam reported total August sales of 4,900 vehicles, including Lexus, representing a 31% decline from July. TMV attributed the monthly reduction to weaker demand during the Ghost Month, also known as Ngau month. Despite the sharp month-over-month decline, the result came against a stronger cumulative performance for the year. During the first eight months of 2026, TMV’s sales exceeded 48,600 vehicles, marking a 25% increase compared with the same period a year earlier and indicating that the monthly slowdown has not reversed its broader annual sales growth.

Toyota Models Accounted For 4,767 Vehicles

Sales of Toyota-branded models reached 4,767 vehicles in August, consisting of 1,236 domestically assembled completely knocked down (CKD) units and 3,531 imported vehicles. Hybrid Electric Vehicle (HEV) sales totaled 1,046 units during the month, showing a substantial contribution from electrified models within the monthly mix. The sales distribution also highlighted several important nameplates in TMV’s portfolio. The Yaris Cross was the best-selling Toyota model with 920 units, while the Innova Cross followed with 829 units. The Vios delivered 656 units, the Hilux reached 562 units, the Veloz Cross recorded 554 units, and the Corolla Cross posted 400 units.

Key Toyota Model Sales In August 2026

The model-level results show that the Yaris Cross and Innova Cross generated the highest individual sales volumes among the Toyota models specifically reported for August. The Land Cruiser FJ, which was launched at the end of July, recorded 113 units in its first reported August sales period. Together, the reported figures illustrate a broad contribution from passenger vehicles and pickup models rather than dependence on a single nameplate. The presence of 1,046 HEV sales also indicates that hybrid models formed a meaningful portion of TMV’s August Toyota sales, while the CKD and imported-unit split reflects the combination of local assembly and vehicle imports within the business.

Lexus Maintains Strong Year-To-Date Growth

Lexus delivered 133 vehicles in August, taking its cumulative 2026 sales through the first eight months to 1,605 units. That total represented a 32% year-over-year increase. Lexus has also delivered more than 17,660 vehicles to customers since entering the Vietnamese market. The August result therefore contrasts with the broader monthly decline while continuing a positive year-to-date trajectory for the luxury brand. Lexus remains included in TMV’s reported total sales, meaning its August deliveries contributed to the 4,900-vehicle combined figure reported for Toyota and Lexus operations in the market.

Land Cruiser FJ Adds A New Model To The Portfolio

The Land Cruiser FJ recorded 113 units in August after its launch at the end of July, providing an early sales contribution from a newly introduced model. Its initial volume was smaller than those of established high-volume models such as the Yaris Cross, Innova Cross, Vios, Hilux, and Veloz Cross, but the figure represents sales during only its first reported full month in the market. The new model adds another option to TMV’s lineup and expands the range of vehicles contributing to its sales performance. Its future contribution will depend on subsequent monthly demand and the model’s ability to build on its initial market presence.

Industry Impact & Outlook

TMV’s August decline highlights how seasonal demand patterns can affect monthly vehicle sales even when the broader annual trend remains positive. For the Vietnamese automotive market, the combination of more than 48,600 TMV vehicles sold in eight months and 25% year-over-year growth suggests that the company entered the latter part of 2026 from a stronger cumulative position than a year earlier. The 1,046 HEV deliveries also reinforce the importance of hybrid vehicles within its current sales mix. Future results will show whether demand normalizes after Ghost Month, while continued performance from leading models and the newly launched Land Cruiser FJ will influence TMV’s ability to sustain its year-to-date momentum.

Frequently Asked Questions

What were Toyota Motor Vietnam’s August 2026 sales?
Toyota Motor Vietnam reported total August sales of 4,900 vehicles, including Lexus, down 31% from July as demand weakened during the Ghost Month. Toyota-branded vehicles accounted for 4,767 units, including 1,236 domestically assembled and 3,531 imported vehicles. HEV sales reached 1,046 units. The Yaris Cross was the best-selling reported Toyota model with 920 units, followed by the Innova Cross with 829 units. Despite the monthly decline, TMV’s first eight months of 2026 exceeded 48,600 vehicles, representing a 25% year-over-year increase.