EMotorad and Mercedes-Benz India Launch AMG PETRONAS E-Bikes

EMotorad Partners With Mercedes-Benz India For AMG E-Bikes

Electric cycle manufacturer EMotorad has entered into an exclusive distribution and manufacturing partnership with Mercedes-Benz India to launch the official Mercedes-AMG PETRONAS electric bicycle range in India. The partnership brings three distinct electric bicycle models to the domestic market and combines EMotorad’s local manufacturing and operational capabilities with Mercedes-AMG’s performance-focused brand identity. The agreement also gives the new e-bike range access to the established Mercedes-Benz retail network, allowing customers to purchase the products through select dealerships while receiving associated sales and service support within the luxury automaker’s existing ecosystem.

Local Assembly And Nationwide Aftersales Support

Under the agreement, EMotorad will assemble all three models locally and manage aftersales operations, servicing, and spare parts supply across India. The company will therefore be responsible not only for manufacturing the bicycles but also for supporting their ownership experience after purchase. The products will be retailed through select Mercedes-Benz dealerships, giving customers direct access to the range through the carmaker’s established retail network. This structure is designed to combine localized production with dealership-based sales and service access, while creating a dedicated support framework for the Mercedes-AMG PETRONAS e-bike offering in the Indian market.

Executives Highlight Performance And Brand DNA

Kunal Gupta, Co-founder and CEO of EMotorad, commented, "All the three e-bikes in this range are one of their kind, globally. We are glad that we are able to bring the most cutting-edge tech in e-bikes to India, through partnerships like these." His statement emphasizes the technological positioning of the three models and the significance of the partnership in bringing advanced e-bike technology to Indian customers. The collaboration also represents EMotorad’s role in introducing a premium branded electric bicycle portfolio through a major automotive retail network.

Mercedes-AMG Extends Its Brand Into Electric Bicycles

Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, said, "The launch of AMG F1 PETRONAS e-bikes in India is a natural extension of the AMG brand. These world-class F1 e-Bikes will enable more AMG enthusiasts to connect with the brand’s unique DNA of performance, design and craftsmanship." The partnership consequently extends AMG’s performance-oriented brand experience beyond automobiles and into premium electric bicycles. With local assembly, select dealership sales, and dedicated servicing and spare-parts support, the launch establishes a broader connection between Mercedes-AMG enthusiasts and the brand’s performance, design, and craftsmanship positioning in India.

Frequently Asked Questions

What is the Mercedes-AMG PETRONAS electric bicycle range launch in India?
The Mercedes-AMG PETRONAS electric bicycle range brings three locally assembled e-bike models to India through an exclusive partnership between EMotorad and Mercedes-Benz India. EMotorad will handle local assembly, aftersales operations, servicing, and spare parts supply across the country. The bicycles will be sold through select Mercedes-Benz dealerships, giving customers access to the products and associated services through the luxury automaker’s retail network. The launch is positioned as an extension of AMG’s performance, design, and craftsmanship identity into the electric bicycle segment.