Smart #1 and Smart #3 Launch in Argentina

On September 3, Smart officially launched the Smart #1 and Smart #3 in Argentina, making the country its 41st global market. The models enter the Argentine market through a partnership with Prestige Auto S.A.U., the Mercedes-Benz representative in Argentina. The launch expands Smart’s international footprint and strengthens its position in Latin America as demand for premium electric vehicles develops. Argentina’s increasing focus on sustainable mobility, supported by regulatory changes and an expanding charging network, provides a favorable environment for the brand’s electric vehicle portfolio and creates conditions for further adoption of premium EVs in the market.

Smart #1 and Smart #3 Expand Argentina EV Portfolio

The Smart #1 is positioned as a premium compact SUV, while the Smart #3 is an SUV coupe, giving the brand two distinct vehicle formats within Argentina’s premium electric vehicle segment. Both models were designed by the Mercedes-Benz Global Design Team, reflecting the design partnership behind Smart’s current product range. The two vehicles will also be available in BRABUS versions, which add exclusive finishes, higher power, and sportier performance characteristics. Together, the models broaden Smart’s offering in Argentina while combining premium positioning with fully electric powertrains and differentiated styling aimed at customers seeking more upscale alternatives within the growing sustainable mobility market.

Frequently Asked Questions

When did Smart launch the Smart #1 and Smart #3 in Argentina?
The Smart #1 and Smart #3 were officially launched in Argentina on September 3, marking Smart’s 41st global market and expanding its presence in Latin America. The vehicles are introduced through a partnership with Prestige Auto S.A.U., the Mercedes-Benz representative in Argentina. The Smart #1 is a premium compact SUV, while the Smart #3 is an SUV coupe. Both models are also offered in BRABUS versions, which feature exclusive finishes, higher power, and sportier performance. The launch is supported by Argentina’s developing sustainable mobility environment and growing charging infrastructure.