VOYAH Thailand Launch Set for Fourth Quarter Under AIM

VOYAH Thailand Launch Set for Fourth Quarter Under AIM

Reported on September 16, 2026, AAS Group has secured the rights to import and distribute VOYAH, the premium EV brand of Dongfeng Motor Corporation, in Thailand. AAS Group is expected to officially launch the brand in the country during the fourth quarter of 2026. The launch will take place under newly established AI Mobility Co., Ltd. (AIM), creating a dedicated business structure for VOYAH's operations in the Thai market. The agreement gives AAS Group responsibility for bringing Dongfeng's premium electric vehicle brand to Thailand and establishing its local distribution presence.

AI Mobility Registered in Thailand With THB 10 Million Capital

According to Thailand's Department of Business Development (DBD) page, AI Mobility Co., Ltd. was registered on July 23, 2026, with registered capital of THB 10 million. The company's registered business scope covers the sale of new passenger cars, pickup trucks, vans, and similar small vehicles. The registration provides the corporate framework through which AAS Group is expected to handle VOYAH's activities in Thailand. Its stated business coverage also gives AIM a structure that extends beyond a single vehicle category, although the planned fourth-quarter launch specifically concerns VOYAH's premium electric vehicle business.

AAS Group Brings Longstanding Premium Automotive Experience

AAS Group has operated in Thailand's premium automotive business for more than 39 years and has experience across vehicle importing, distribution, and after-sales services. Its portfolio includes brands such as Bentley, Porsche, Ducati, and Harley-Davidson, providing the group with established experience in premium automotive retail and customer support. AAS Group is also a dealer of Changan EV brands in Thailand, including Deepal, Avatr, Lumin, and Nevo, under the Intraphuvaksak family. This existing involvement across premium and electric vehicle businesses forms the operating background for its planned introduction of VOYAH.

Industry Impact & Outlook

The planned VOYAH launch expands the premium EV landscape in Thailand by adding another established electric vehicle brand under an automotive group with longstanding local distribution and after-sales experience. The creation of AIM gives the business a dedicated corporate structure while its registered scope covers several passenger and light-vehicle categories. The immediate next step is the expected fourth-quarter 2026 launch, after which VOYAH's local presence will depend on how AAS Group develops its distribution and customer-support operations. The development is particularly relevant to premium EV buyers and manufacturers seeking greater representation in Thailand's growing electric vehicle market.

Frequently Asked Questions

When is VOYAH expected to launch in Thailand?
VOYAH is expected to officially launch in Thailand during the fourth quarter of 2026 under AI Mobility Co., Ltd., following AAS Group's agreement to import and distribute the premium EV brand. AI Mobility was registered in Thailand on July 23, 2026, with registered capital of THB 10 million and a business scope covering new passenger cars, pickup trucks, vans, and similar small vehicles. AAS Group brings more than 39 years of premium automotive experience to the planned launch, including importing, distribution, and after-sales service activities for several established automotive brands.