VIDA NOVUS Concept Series Wins Red Dot Design Concept Awards 2026

VIDA, the electric mobility brand powered by Hero MotoCorp, announced on Tuesday that it has secured multiple honors at the Red Dot Design Concept Awards 2026. The recognition was given to the VIDA NOVUS Concept Series, comprising the NEX 1, NEX 2, and NEX 3, along with the high-performance VIDA DIRT.E MX7 electric motorcycle. The latest achievements build on the Red Dot award received last year by the DIRT.E K3 off-roader, extending the brand’s recent recognition across its electric mobility and concept vehicle portfolio.

VIDA says the NOVUS series has been developed to address challenges associated with urban transportation. The NEX 1 incorporates a portable device that can also function as a backpack for short journey segments, while the NEX 2 combines the agility of a two-wheeler with multi-use utility. The NEX 3 is designed to provide personal protection in all-weather conditions. Together, the concepts explore different approaches to urban mobility requirements while maintaining a focus on practical usability and distinctive vehicle design for varied transportation needs.

Meanwhile, the VIDA DIRT.E MX7 represents the first model developed on VIDA’s dedicated mid-size off-road platform and extends the brand’s focus into high-performance electric motorcycle applications. Commenting on the consecutive recognition, Kausalya Nandakumar, Chief Business Officer of the Emerging Mobility Business Unit at Hero MotoCorp, said, "These consecutive Red Dot honors are a powerful validation of our global design dominance as we continue to set new benchmarks for the future of mobility." The latest honors add to VIDA’s growing design recognition and highlight its continued development of electric mobility concepts and platforms.

Frequently Asked Questions

What did VIDA receive at the Red Dot Design Concept Awards 2026?
VIDA received multiple honors at the Red Dot Design Concept Awards 2026 for its electric mobility concepts and motorcycle. The recognized portfolio includes the NEX 1, NEX 2, and NEX 3 concepts from the NOVUS series, along with the high-performance DIRT.E MX7 electric motorcycle. The recognition follows the Red Dot award secured by the DIRT.E K3 off-roader in the previous year. These awards further highlight the brand’s design development across urban mobility concepts and dedicated electric off-road platforms.

What is the significance of the DIRT.E MX7?
The DIRT.E MX7 is significant because it is the first model built on VIDA’s dedicated mid-size off-road platform. It represents the brand’s expansion beyond urban-focused electric mobility concepts into high-performance off-road electric motorcycles. The model also follows the earlier recognition received by the DIRT.E K3 off-roader, creating a continuing sequence of design accolades for VIDA’s electric motorcycle development. Its dedicated platform is intended to support the brand’s approach to developing purpose-built electric motorcycles for different mobility and performance applications.