Tsuyo Manufacturing Secures $3.2M Annual EV Motor Deal

Tsuyo Manufacturing Wins 10-Year Electric Three-Wheeler Program

Tsuyo Manufacturing has secured a new business program worth approximately US$3.2 million annually from a leading Indian OEM for its next-generation Interior Permanent Magnet (IPM) motor for electric three-wheelers. The Tsuyo Manufacturing EV Motor Deal is expected to run for 10 years and covers product supply, technical support, service, and after-sales support. According to the company, the engagement will extend across the vehicle lifecycle. The agreement expands Tsuyo's electric powertrain business in commercial mobility and places long-term supply and support responsibilities alongside component delivery for the OEM's electric three-wheeler application.

IPM Motor Uses HRE-Free PMSM Architecture

The motor developed for the program is a Heavy Rare Earth (HRE)-free Permanent Magnet Synchronous Motor (PMSM) featuring an Interior Permanent Magnet rotor architecture. Tsuyo said the motor achieves maximum system efficiency of up to 93 percent. The motor also uses Hall Effect feedback and air cooling, while its protection grade is IP65 without a connector. These specifications define the core technical configuration of the motor being supplied under the program and are intended for an electric commercial vehicle application where powertrain performance and operating reliability are important requirements.

Long-Term Supply Includes Technical and After-Sales Support

Tsuyo Director – In-charge, Sales & Services, Prashant Ranjan, said the 10-year program will require the company to maintain product supply, technical support, service, and after-sales capabilities throughout the vehicle lifecycle. The scope therefore extends beyond supplying the motor itself and requires continuing technical and service support. This structure is particularly relevant to electric commercial vehicle applications, where reliability, uptime, serviceability, and application-specific powertrain performance can be important considerations for OEMs and fleet operators. The program adds another long-duration commercial mobility engagement to Tsuyo Manufacturing's existing electric powertrain activities.

Tsuyo Expands Electric Powertrain Commercial Mobility Portfolio

The company said the program adds to its electric powertrain engagements across commercial mobility applications. Its product development and manufacturing activities cover motors, controllers, and integrated electric powertrain systems for electric three-wheelers, light commercial vehicles, medium and heavy commercial vehicles, and other mobility applications. The broader portfolio indicates that Tsuyo Manufacturing is supplying powertrain technologies across multiple commercial vehicle segments rather than limiting its activities to a single vehicle category. The new program specifically adds another application for its motor technology within the electric three-wheeler market in India.

Manufacturing Network Supports 0.5kW to 400kW Products

Tsuyo manufactures electric motors, controllers, and integrated powertrain systems covering a power range from 0.5kW to 400kW. The company operates two manufacturing facilities in Greater Noida, Uttar Pradesh, and said it has sold more than 200,000 motors and partnered with more than 50 OEMs. These existing manufacturing and commercial relationships provide the operating context for the new 10-year program. The company will also provide technical assistance, service, and after-sales support in addition to component supply, extending its involvement across the product lifecycle for the electric three-wheeler application.

Industry Impact & Outlook

The program strengthens Tsuyo Manufacturing's position in electric commercial mobility by combining a long-term motor supply commitment with technical, service, and after-sales responsibilities. For the Indian electric three-wheeler market, the arrangement highlights the importance of powertrain reliability, serviceability, and lifecycle support alongside motor efficiency. The use of an HRE-free IPM motor with up to 93 percent maximum system efficiency also gives the program a defined technical profile. The 10-year duration could provide Tsuyo with sustained involvement in the vehicle lifecycle while requiring consistent production, technical support, and service capabilities throughout the agreement.

Frequently Asked Questions

What is the value and duration of Tsuyo Manufacturing's new motor program?
The program is worth approximately US$3.2 million annually and is expected to continue for 10 years, covering supply, technical support, service, and after-sales assistance. It involves a next-generation Interior Permanent Magnet motor developed for electric three-wheelers and supplied to a leading Indian OEM. The arrangement extends across the vehicle lifecycle, meaning Tsuyo will remain involved beyond the initial component supply. The motor is an HRE-free PMSM using an Interior Permanent Magnet rotor architecture, Hall Effect feedback, air cooling, and an IP65 protection grade without a connector.