Toyota Land Cruiser 300 Gets New DUNLOP OE Tires

DUNLOP GRANDTREK H/T31 Selected for Land Cruiser 300

Sumitomo Rubber Industries has begun supplying DUNLOP GRANDTREK H/T31 tires as original equipment for the Toyota Land Cruiser 300 following its annual update in Japan on October 1. The updated Toyota Land Cruiser 300 lineup also introduces the first hybrid model offered in the Land Cruiser series in Japan. The OE tire supply places the GRANDTREK H/T31 on the latest version of the SUV and expands its role as a factory-equipped tire for the model. The announcement connects Sumitomo Rubber Industries' tire technology with Toyota's updated flagship SUV lineup in the Japanese market.

GRANDTREK H/T31 Targets On-Road Performance

The GRANDTREK H/T31 is an SUV tire developed to provide enhanced on-road performance while maintaining reliability and durability. Its H/T, or Highway Terrain, tread pattern is designed for road-oriented SUV use, while newly developed tread rubber supports a balance of quiet performance, fuel efficiency, and wear resistance. This combination is intended to address several requirements associated with daily road driving without moving away from the durability expected from an SUV tire. As an OE product for the updated SUV, the tire incorporates these performance characteristics directly into the vehicle's factory equipment specification.

Nano Black Enhances Sidewall Appearance

The tire sidewall carries the DUNLOP brand logo using Nano Black, a proprietary black design technology developed by Sumitomo Rubber Industries. The technology is designed to improve the visibility of the logo while giving the tire a more premium appearance. Applied to the sidewall branding, Nano Black adds a visual element to the tire beyond its functional characteristics. The approach allows the OE tire to combine the performance attributes of the GRANDTREK H/T31 with a distinct sidewall design intended to complement the presentation of the vehicle.

Updated Japanese Lineup Adds First Land Cruiser Hybrid

The annual update to the Land Cruiser 300 took effect in Japan on October 1 and includes the first hybrid model in the Land Cruiser series for the Japanese market. The tire announcement therefore comes alongside a notable change to the vehicle lineup, with the GRANDTREK H/T31 becoming factory equipment on the updated SUV. Japan remains the market identified for the new hybrid addition, while the OE tire supply demonstrates how component specifications can accompany broader vehicle updates. The combination of an updated vehicle lineup and newly supplied tire equipment gives the latest model year a distinct factory configuration.

Industry Impact & Outlook

The OE fitment strengthens the connection between Sumitomo Rubber Industries and Toyota within the SUV tire market while demonstrating the importance of tire characteristics such as road performance, efficiency, durability, and exterior presentation in factory vehicle specifications. For tire suppliers, such programs can provide an opportunity to align product development with specific vehicle requirements, while automakers can use specialized OE tires as part of an updated vehicle package. The addition of the first Japanese-market hybrid in the Land Cruiser series also makes the latest lineup update relevant to suppliers adapting components and specifications alongside changes in vehicle powertrain offerings.

Frequently Asked Questions

What tire is being supplied as original equipment for the Toyota Land Cruiser 300?
Sumitomo Rubber Industries is supplying DUNLOP GRANDTREK H/T31 tires as original equipment for the updated Toyota Land Cruiser 300 in Japan. The SUV tire uses an H/T pattern and newly developed tread rubber designed to balance quiet performance, fuel efficiency, and wear resistance while maintaining reliability and durability. The tire also features Sumitomo Rubber Industries' Nano Black technology on the sidewall logo, improving its visibility and contributing to a premium appearance. The updated Land Cruiser 300 lineup also includes the first hybrid model offered in the series in Japan.