- Toyota's China sales fell 31.7% year-on-year in May 2026 despite strong contribution from the Bozhi brand.
- Honda recorded a steeper 48.7% decline in May sales, with year-to-date volumes also significantly lower.
Toyota and Honda have released their latest vehicle sales figures for China, highlighting continued pressure on sales performance in one of the world's largest automotive markets. Both Japanese automakers reported substantial year-on-year declines in May 2026 vehicle deliveries, while cumulative sales for the first five months of the year also remained below the corresponding period in 2025.
Toyota Reports Lower Sales in China During May 2026
Toyota announced that it sold 102,300 new vehicles in China during May 2026. The figure represents a 31.7% decline compared with the same month last year. For the January to May period, cumulative vehicle sales reached 579,400 units, reflecting a year-on-year decrease of 14.8%.
Within Toyota's China operations, GAC Toyota delivered 55,048 vehicles during May. The company's Bozhi brand recorded sales of 10,073 units for the month, contributing approximately 18% of total monthly sales volume. The figures indicate that while the Bozhi brand continued to contribute to Toyota's sales mix, overall demand remained lower than the previous year.
Toyota China Sales Performance Overview
| Metric | May 2026 | YoY Change |
|---|---|---|
| Total Sales | 102,300 Units | -31.7% |
| GAC Toyota Sales | 55,048 Units | N/A |
| Bozhi Brand Sales | 10,073 Units | 18% of Monthly Sales |
Honda Experiences Steeper Sales Decline
On June 5, Honda reported that its new vehicle sales in China totaled 28,279 units during May 2026. This represented a 48.7% decline compared with May 2025, making Honda's year-on-year drop significantly larger than Toyota's during the same period.
For the first five months of 2026, Honda's cumulative sales reached 173,344 units, down 32.5% year-on-year. Among its operations in China, Dongfeng Honda recorded monthly sales of 18,563 units in May. The figures reflect continued challenges for Honda's business performance in the Chinese market during the current year.
Honda China Sales Performance Overview
| Metric | May 2026 | YoY Change |
|---|---|---|
| Total Sales | 28,279 Units | -48.7% |
| Dongfeng Honda Sales | 18,563 Units | N/A |
| January–May Sales | 173,344 Units | -32.5% |
Japanese Automakers Face Continued Pressure in China
The latest sales data shows that both Toyota and Honda experienced notable declines in China during May 2026. Toyota's monthly sales dropped by nearly one-third, while Honda recorded an even steeper reduction of almost half compared with the previous year. Year-to-date figures also remained lower for both manufacturers, underscoring the challenging conditions they faced in the Chinese automotive market during the first five months of 2026.
Frequently Asked Questions
How many vehicles did Toyota sell in China during May 2026?
Toyota sold 102,300 new vehicles in China during May 2026. The result represented a 31.7% year-on-year decline compared with the same month in 2025. The company's cumulative sales from January to May reached 579,400 units, down 14.8% from the previous year. GAC Toyota contributed 55,048 units during May, while the Bozhi brand recorded 10,073 units and accounted for approximately 18% of Toyota's monthly sales volume.
What were Honda's vehicle sales results in China for May 2026?
Honda reported sales of 28,279 new vehicles in China during May 2026. This marked a 48.7% decline compared with May 2025, making it a significant reduction in monthly sales volume. For the January–May period, Honda's cumulative sales totaled 173,344 units, representing a 32.5% year-on-year decrease. Dongfeng Honda contributed 18,563 units to the company's overall May sales performance in China.
Which company recorded a larger sales decline in China during May 2026?
Honda recorded the larger year-on-year sales decline in China during May 2026. Honda's sales fell by 48.7% compared with the previous year, while Toyota reported a decline of 31.7%. Both automakers experienced lower sales volumes and reduced cumulative performance during the first five months of 2026. The figures indicate that Honda faced a steeper contraction in monthly vehicle sales than Toyota during the reported period.
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