- Stellantis Kenitra Smart Car Platform production officially begins successfully.
- Factory expansion strengthens regional automotive manufacturing and digitalization.
Stellantis officially began production of its Smart Car platform at the Kenitra Industrial Complex on July 15, marking a significant expansion of its manufacturing footprint in the Middle East and Africa region. The launch ceremony was attended by the Minister of Industry and Trade of Morocco. Production has started with the Fiat Fastback and Grizzly models, both designed to support multiple powertrain options, reflecting the company's strategy of offering flexible vehicle technologies for different customer and market requirements.
Kenitra Complex Expands Regional Manufacturing Capabilities
The launch strengthens the role of the Kenitra Industrial Complex as one of Stellantis' major production hubs in the region. The facility integrates vehicle assembly, engine manufacturing, and micromobility production within a single industrial site. This integrated manufacturing approach is intended to improve operational efficiency while supporting the company's broader production strategy across the Middle East and Africa.
Production Capacity and Workforce Continue to Grow
According to Morocco's Minister of Industry and Trade, the Kenitra facility now has an annual production capacity of 535,000 vehicles and 350,000 engines. The site's workforce has expanded significantly, increasing from approximately 1,700 employees in 2019 to more than 7,200 today. Employment is expected to continue growing, with the workforce projected to reach around 9,300 employees by the end of 2026.
Kenitra Manufacturing Capacity Overview
| Category | Details |
|---|---|
| Vehicle Production Capacity | 535,000 vehicles annually |
| Engine Production Capacity | 350,000 engines annually |
| Workforce in 2019 | 1,700 employees |
| Current Workforce | More than 7,200 employees |
| Target by End of 2026 | 9,300 employees |
Higher Local Content and Advanced Manufacturing Technologies
The Kenitra Industrial Complex has increased its local content level to 69%, highlighting continued progress in regional sourcing and industrial development. The facility also employs advanced digital technologies to enhance manufacturing operations, including artificial intelligence, vision systems, and real-time monitoring tools. These technologies are designed to improve production quality, operational visibility, and manufacturing efficiency while supporting the site's expanding production activities.
Frequently Asked Questions
What is the significance of Stellantis starting Smart Car platform production in Morocco?
Stellantis has launched production of its Smart Car platform at the Kenitra Industrial Complex, strengthening its manufacturing presence in the Middle East and Africa. The facility now produces the Fiat Fastback and Grizzly with multi-energy powertrain options while integrating vehicle assembly, engine manufacturing, and micromobility production. The expansion also increases production capacity, supports workforce growth, raises local content to 69%, and incorporates advanced digital technologies such as artificial intelligence, vision systems, and real-time monitoring.
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