Stellantis Plans Affordable Electric Car Under EUR 15,000 for Europe

Stellantis announced a new affordable electric vehicle initiative aimed at bringing compact city-focused EVs back to the European market. The project, revealed on May 19, focuses on developing small electric cars priced below EUR 15,000, with production scheduled to begin in 2028 at the Pomigliano d’Arco manufacturing plant in Italy. The initiative reflects the company’s strategy to expand affordable mobility solutions while supporting regional manufacturing and employment across Europe. The company also highlighted its intention to encourage wider EV adoption for everyday urban transportation.

The new project is called “E-Car,” with the letter “E” representing European, Emotion, Electric, and Environmental friendly. Stellantis described the future vehicle as compact, innovative, and cost-effective, targeting a vehicle segment that has gradually declined in recent years within the European automotive market. By focusing on affordability and practicality, the automaker intends to make electric mobility accessible to a broader customer base while responding to increasing demand for economical urban transportation solutions.

According to the company, the development strategy will combine modern vehicle design with advanced electric technologies created alongside industry partners. This collaborative approach is expected to help reduce production costs while accelerating development timelines. Stellantis also aims to strengthen its manufacturing competitiveness through localized sourcing and efficient production methods. The company believes this strategy can support long-term industrial sustainability while maintaining affordability for consumers entering the EV market.

Key Details of Stellantis E-Car Project

Labor unions including FIOM-CGIL and FIM-CISL stated that the vehicle will comply with European Union regulations requiring at least 70% of vehicle components to be sourced from Europe. The unions also indicated that this model will serve as the first in a broader lineup planned across multiple Stellantis brands. The Pomigliano d’Arco facility is expected to receive long-term investment support as part of the company’s wider manufacturing and electrification roadmap.

Despite the positive outlook surrounding the project, concerns remain regarding supply chain stability and long-term workload visibility for suppliers. Industry stakeholders are seeking clearer production forecasts and sustained industrial planning to ensure consistent business opportunities. While the project is expected to strengthen employment and regional manufacturing capabilities, suppliers continue to emphasize the importance of predictable demand and stable production schedules to support future investments and operational planning within the automotive ecosystem.

Frequently Asked Questions

What is the Stellantis E-Car project?
The Stellantis E-Car project is a new initiative focused on developing affordable compact electric vehicles for the European market. The program aims to offer electric cars priced below EUR 15,000 while supporting local manufacturing and employment in Europe. Production is planned to begin in 2028 at the Pomigliano d’Arco plant in Italy. The project will use modern electric technologies and localized sourcing strategies to reduce costs and encourage wider adoption of electric vehicles for everyday urban mobility.

Where will Stellantis manufacture its affordable electric cars?
Stellantis will manufacture its affordable electric cars at the Pomigliano d’Arco production facility in Italy. The plant is expected to receive long-term investments and will support both hybrid and electric vehicle manufacturing activities. According to labor unions, the vehicle will also comply with European Union sourcing requirements, with at least 70% of parts expected to be produced within Europe. The manufacturing strategy is designed to strengthen regional production capabilities while supporting employment and industrial stability.