- SOUEAST introduced hybrid SUVs with advanced powertrain and intelligent driving at Auto China 2026.
- The Travel+ strategy strengthens collaboration with JETOUR for global technology and platform development.
At the China-based Auto China 2026, SOUEAST presented its complete product lineup for the first time, signaling a major step in its global expansion strategy. The showcase also marked the joint appearance of JETOUR and JETOUR International, reinforcing their collaborative direction under the newly introduced “Travel+” strategy. This unified approach focuses on enhancing mobility experiences through advanced hybrid technologies and intelligent vehicle ecosystems tailored for global markets.
SOUEAST Expands Hybrid SUV Portfolio with New Models
The brand introduced key models including the S08 DM and the concept S10 DM, both reflecting its focus on electrified mobility solutions. The S08 DM is positioned as a 7-seat urban comfort SUV, offering a wheelbase of 2.82 meters to ensure spacious cabin design and improved ride comfort. These models are part of SOUEAST’s broader plan to launch multiple SUV-B segment vehicles globally within the year, targeting growing demand for hybrid SUVs in urban and semi-urban markets.
Travel+ Strategy Strengthens Global Collaboration
Under the Travel+ strategy, SOUEAST and JETOUR are aligning their efforts across research and development, core vehicle platforms, and supply chain ecosystems. This collaboration aims to accelerate innovation in hybrid powertrains and intelligent mobility solutions. By combining resources and technical expertise, both brands are positioning themselves to achieve faster scalability and enhanced competitiveness in international markets, particularly in the electrified SUV segment.
Advanced Hybrid Powertrain and Performance Capabilities
SOUEAST’s vehicles integrate the C-DM high-efficiency hybrid system, derived from JETOUR’s technical lineage. The system combines a 1.5TGDI dedicated hybrid engine with a Single-Speed Super Hybrid DHT transmission. This configuration delivers a maximum output of 255 kW and peak torque of 525 Nm, along with a thermal efficiency reaching 45%. These specifications highlight the brand’s focus on achieving a balance between performance, fuel efficiency, and reduced emissions.
Hybrid System Performance Specifications
| Parameter | Specification |
|---|---|
| Maximum Power | 255 kW |
| Peak Torque | 525 Nm |
| Thermal Efficiency | 45% |
| Engine Type | 1.5TGDI Hybrid Engine |
Intelligent Driving and Smart Cockpit Integration
The showcased models also emphasize intelligent driving capabilities, featuring support for seven driving modes and advanced L2 to L3 ADAS functionalities. The system is powered by computing capability exceeding 1,000 TOPS, enabling real-time processing and enhanced safety features. Inside the cabin, the smart cockpit is driven by the Qualcomm Snapdragon 8155 chip, offering a responsive and intuitive user interface. The integration of a 3D control system further enhances interaction, delivering a seamless and immersive in-vehicle experience.
These advancements demonstrate SOUEAST’s commitment to combining electrification with intelligent systems, positioning its upcoming models as competitive offerings in the evolving global automotive landscape.
Frequently Asked Questions
What is SOUEAST’s Travel+ strategy and why is it important?
SOUEAST’s Travel+ strategy focuses on enhancing global mobility through collaboration with JETOUR in R&D, platforms, and supply chains. It aims to accelerate hybrid and intelligent vehicle innovation. This strategy enables faster technology deployment, improved scalability, and stronger global competitiveness. By integrating advanced hybrid systems and intelligent driving features, SOUEAST ensures its vehicles meet evolving customer demands for efficiency, connectivity, and performance in international markets.