Shanghai Launches Automotive Online Information Rectification Campaign

The Office of the Cyberspace Affairs Commission of the CPC Shanghai Municipal Committee announced on June 26 the launch of the Shanghai automotive online information rectification campaign. The initiative is being implemented jointly with the Shanghai Municipal Commission of Economy and Informatization, the Cybersecurity Corps of the Shanghai Municipal Public Security Bureau, and other relevant authorities. The campaign is intended to regulate the online dissemination of automotive-related information while maintaining a fair, orderly, and trustworthy digital environment for the automotive industry in China.

The campaign will primarily target false information associated with online vehicle transactions and vehicle pricing. Authorities will also address illegal and non-compliant online content that maliciously disparages the automotive market or encourages irrational rights-defense activities. Regulators plan to take stringent action against self-media creators and MCN agencies that fabricate false vehicle pricing information, mislead consumer expectations, or disrupt the normal operation of the automotive market through inaccurate online content.

Authorities will also encourage automakers to strengthen industry self-discipline by rejecting improper online marketing practices. This includes avoiding vulgar, false, and exaggerated promotional content that may misinform consumers or distort market competition. The initiative emphasizes that responsible corporate communication is essential for maintaining consumer confidence and ensuring fair competition across the automotive sector.

In addition, regulators will reinforce platform accountability by requiring stronger content review mechanisms and improved publishing rules for automotive-related information. The objective is to establish a more objective, rational, and well-regulated online ecosystem that supports the healthy and sustainable development of the automotive industry while reducing the spread of misleading or harmful digital content.

Frequently Asked Questions

What is the Shanghai automotive online information rectification campaign?
The Shanghai automotive online information rectification campaign is a regulatory initiative launched by multiple Shanghai authorities to improve the quality and accuracy of automotive-related online information. The campaign targets false vehicle pricing, misleading transaction information, improper online marketing, and malicious content that disrupts the automotive market. It also promotes stronger platform oversight and greater industry self-discipline to create a more objective, transparent, and well-regulated online environment for consumers and automotive businesses.

What types of online content will the campaign target?
The campaign focuses on false vehicle pricing information, misleading online vehicle transaction content, illegal and non-compliant automotive posts, malicious content that damages the automotive market, and promotional material that is vulgar, false, or exaggerated. Authorities will also monitor self-media creators, MCN agencies, and online platforms to improve content review standards and ensure that automotive information shared with consumers remains accurate, responsible, and compliant with applicable regulations.