SEAT and CUPRA Showcase AI and EV Innovation Projects

On November 3, SEAT and CUPRA presented a range of projects covering artificial intelligence (AI), digitalisation, engineering and next-generation in-car experiences at this year's Innovation Days exhibition. The showcase highlighted the company's approach to its next phase of growth, with flexibility and innovation identified as key priorities for adapting to ongoing changes across the automotive industry. The projects demonstrated how digital technologies, advanced engineering concepts and new materials are being explored to improve manufacturing processes, support electric mobility and enhance vehicle development.

Among the featured developments was CASSANDRA, an in-house AI assistant designed to identify the causes of electronic problems on production lines and recommend potential solutions. The system focuses on helping production teams investigate technical issues and determine appropriate responses. Another project, Talk2System, uses AI-based technology to enable factory workers to interact with production and quality systems through voice commands. By providing a voice-controlled interface, the tool aims to make interactions with these systems more efficient and support workplace processes across manufacturing operations.

Digitalisation initiatives also addressed electric mobility, battery information and industrial process optimisation. Battery Pass creates a digital record containing information about battery production and sustainability, supporting the requirements of future European regulations. The project reflects the importance of maintaining accessible battery-related information as regulatory expectations evolve. Meanwhile, Indoor Viewer uses 3D scanning technology to generate digital models of production facilities. These virtual representations are intended to help improve industrial processes by providing digital views of manufacturing environments.

The exhibition also presented technologies focused on vehicle development and the driving experience. Interior UX Sound explores how vehicle behaviour can be translated into real-time sounds, creating another way for occupants to interact with and understand vehicle functions. CUPRA Re:Monomaterial was another featured concept, presenting a fully recyclable door panel designed to support the circular economy. Both projects demonstrate how the company is investigating new approaches to vehicle interiors, combining user experience considerations with material innovation and sustainability objectives.

Additional projects explored new materials, advanced lighting solutions and high-performance technologies for electric vehicles. The showcase also included developments involving personalised in-car settings, immersive sound and haptic controls. Together, these initiatives covered several areas of automotive innovation, from factory operations and digital engineering to vehicle components and occupant interaction. Rather than focusing on a single technology, the exhibition brought together different concepts that reflect the company's broader interest in developing manufacturing capabilities and future vehicle experiences.

Industry Impact & Outlook

The Innovation Days projects illustrate how automotive manufacturers are exploring AI, digitalisation, sustainable materials and advanced user interfaces across both production and vehicle development. Tools such as CASSANDRA and Talk2System demonstrate potential applications of AI in manufacturing operations, while Indoor Viewer highlights the use of digital facility models for process improvement. Battery Pass addresses battery production and sustainability information in the context of future European regulatory requirements. Meanwhile, recyclable interior components and new in-car interaction technologies show how material development and user experience are also part of the innovation agenda. These projects reflect SEAT and CUPRA's stated emphasis on flexibility and innovation as they enter their next growth phase.

Frequently Asked Questions

What did SEAT and CUPRA showcase at their Innovation Days exhibition?
SEAT and CUPRA presented projects covering artificial intelligence, digitalisation, engineering, sustainable materials and new in-car experiences. The November 3 exhibition featured technologies addressing manufacturing efficiency, electric mobility, battery information, production facility modelling and vehicle development. Examples included the CASSANDRA AI assistant, Talk2System voice interaction tool, Battery Pass digital battery record and Indoor Viewer 3D scanning technology. The showcase also included Interior UX Sound, the CUPRA Re:Monomaterial recyclable door panel concept, advanced lighting, personalised vehicle settings, immersive sound and haptic controls.

What is CASSANDRA, and how does it support automotive manufacturing?
CASSANDRA is an in-house artificial intelligence assistant developed to identify the causes of electronic problems on production lines and recommend solutions. The project focuses on supporting manufacturing teams when technical issues arise during production operations. By helping identify possible causes and suggesting responses, the tool is intended to assist workers in addressing electronic problems. It represents one of the ways SEAT and CUPRA are exploring AI applications to support factory processes and improve the handling of production-related challenges.

What is the purpose of the Talk2System AI-based tool?
Talk2System allows factory workers to interact with production and quality systems using voice commands. The AI-based tool provides an alternative way for employees to access and interact with these systems during manufacturing operations. Its stated objective is to help improve efficiency by making system interactions more accessible through spoken commands. The project forms part of the company's wider exploration of artificial intelligence and digitalisation in factory environments, alongside CASSANDRA, which focuses on identifying electronic production problems and recommending solutions.

How does Battery Pass support electric mobility and future regulations?
Battery Pass provides a digital record containing information about battery production and sustainability. Its purpose is to make relevant battery-related information available in a structured digital format while supporting future European regulatory requirements. The project was presented as part of SEAT and CUPRA's electric mobility initiatives at the Innovation Days exhibition. By focusing on production and sustainability information, Battery Pass addresses an important area of battery-related digitalisation as the regulatory framework for electric mobility continues to develop.

What is CUPRA Re:Monomaterial, and how does it support sustainability?
CUPRA Re:Monomaterial is a fully recyclable door panel concept designed to support the circular economy. The project explores the use of recyclable materials in vehicle interior components, presenting an approach that connects product development with sustainability objectives. It was among the concepts showcased at the Innovation Days exhibition, which also featured developments in new materials, advanced lighting and electric vehicle technologies. The door panel concept demonstrates how material innovation is being considered alongside manufacturing and vehicle experience developments within the company's broader innovation activities.

Which other technologies were presented at the Innovation Days exhibition?
Beyond AI, battery digitalisation and recyclable materials, the exhibition featured several technologies focused on vehicle development and the driving experience. These included Interior UX Sound, which translates vehicle behaviour into real-time sounds, as well as projects involving advanced lighting, new materials and high-performance technologies for electric vehicles. The showcase also explored personalised in-car settings, immersive sound and haptic controls. Together, these developments demonstrate the range of areas being investigated, from vehicle functionality and occupant interaction to engineering and material innovation.